Chilean Avocado Importers Unveil New Logo

Melissa Sandfort

The Chilean Avocado Importers Association (CAIA) has launched a fresh new logo in its latest move to distinguish the organization’s product for retailers and consumers.

“The strategy behind this updated version of the logo was to elevate the country of origin by highlighting the personality of Chile and the seasonality of the product,” said Maggie Bezart, CAIA director of marketing.

“We wanted to promote this elegant upscale product by incorporating the vibrant red, white and blue colors of the Chilean flag and details such as the ribbon and cursive typeface,” she said.

In addition to more of a Chilean flair, the new logo was also inspired by the design of a label or seal of freshness.