Animal agriculture seems to be under a constant fire from those who don’t understand it. During the recent NAMA Boot Camp, Dr. Dan Thomson, Assistant Dean of Outreach and Professor at Kansas State University Vet School, addressed the basics of the industry along with issues and challenges so agri-marketers could help educate the growing population of non-ag consumers.

“I think the big thing is understanding the issues in agriculture aside from the current drought and other things like that. We are facing a constant decrease in the number of people directly involved in ag. We are becoming 2-4 generations removed from the farm, so getting our message out to the consumer, educating the consumer where there food comes from and down playing some of the myths that are sensationalized by non-ag groups are some of our bigger issues.”

Listen to my interview with Dan here: Interview with Dr. Dan Thomson

You can find photos from the event here:2012 NAMA Boot Camp Photo Album