BASF Herbicide Technical Market Manager Luke Bozeman has only been with BASF Crop Protection for a short time now, but he brings a wealth of experience, knowledge and enthusiasm to the company for helping growers get the most out of every acre.

In this BASF Personality Profile, we learn more about Luke, who was born and raised on a diversified farm in northwest Florida and received a degree in entomology from Auburn University. His first job was with Sandoz (remember them?) where he spent 13 years, “starting at their research farm in Mississippi and then the last seven years in Chicago as a product manager for Dicamba,” he said. Afterward, he spent several years in contract research working with several different clients, including BASF, and then spent 10 years with Monsanto working on seed traits.

Wanting to get back into the crop protection side of the business, Luke was happy to get the opportunity with BASF 18 months ago. “I am very excited about bringing new tools to the growers for controlling weeds in their crops,” Luke said.

A couple of up-and-coming products that he is particularly excited about are Zidua® herbicide and Engenia™ herbicide. Zidua will first be labeled for use in corn this year to deal with difficult weeds like waterhemp and pigweeds. “Zidua has a very long-lasting residual, up to two weeks longer than products commonly used now, and it’s also going to be very flexible,” Luke said. “Engenia is our latest dicamba innovation and has been developed specifically for use in the dicamba-tolerant cropping system being developed by Monsanto.”

Learn more about Luke, Zidua and Engenia in this interview: BASF Technical Market Manager Luke Bozeman