Fastline Publications unveiled AgRacer at the 2012 National Farm Machinery Show. This game app is available for the iPhone/touch/iPad and Android devices.

AgRacer takes the fun of racing and introduces farm equipment and lets you compete for prizes every month. Choose from 7 vehicles to race and earn points by winning and driving the biggest vehicles that help generate the most points to climb the leader board.

Racers can use 3 different camera angles to race and after you win check out your position on the leader board. Watch your score move up and down as you compete with family and friends locally and all over the world. The top racers will have a chance to win prizes valued over $1000 monthly. Tim Hess Fastline’s President states “AgRacer was developed to help expose more people to our great agricultural market and allow people of all ages have fun with farm equipment in a whole new way.”

I interviewed Tim Hess this morning. He says Fastline has been working on the game for almost a year as a way to expand their brand into a younger market. It allows the player to have a fun experience while also having a chance to win some prizes. The game is here live on the iPad in the Fastline booth. There are also some sponsorship opportunities available in the game. After talking with Tim, I had to add mobile games as a choice in our current ZimmPoll on the next “big thing” in ag communications and social media.

Listen to my interview with Tim to learn more about AgRacer: Interview with Tim Hess

AgRacer can be download in the Itunes Store and the Android Market for $.99. Upgrades and updates are planned to further expand the game after the initial launch. Join the Pit crew and stay up to date on new releases at agracer.com. AgRacer… The race is on.

2012 National Farm Machinery Show Photo Album