The National Agri-Marketing Association held its annual Boot Camp this week in Kansas City. One of the sessions focused on “generations” on the farm. I visited with one of those generational presenting teams, Ken and Brad McCauley, father and son Kansas farmers. The idea of the session was to learn about the challenges and rewards faced by family farmers.
After I spoke with Ken and Brad, Sara Steever, Paulsen Marketing, took her turn (photo). I think you’ll enjoy hearing this father/son team talk about working together and transitioning from one generation to another. Brad has taken an increasingly active part in managing the farm while Ken is enjoying some “down time” and being a consultant to Brad. I hope Brad’s paying a good rate for the advice. We also covered topics like information channels they depend on and social media. Brad says it’s “internet and magazines” with the internet definitely in the lead. Ken is an iPhone/iPad guy who recently bought Brad an iPad!
Listen to my conversation with Ken and Brad in this week’s ZimmCast: Generations On The Farm
The ZimmCast ends this week with some music from Music Alley. It’s “Regenerations” by Ritchie Hernandez. I hope you enjoy it and thank you for listening.
Thanks to our ZimmCast sponsor, GROWMARK, locally owned, globally strong, for their support.
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