This edition of the ZimmCast features a couple of interviews from the AgCareers.com 2011 Ag HR Roundtable held last week in West Lafayette, Indiana where social media in the spotlight – like it is everywhere!

One of the featured speakers at the event was Eve Mayer Orsburn, CEO of Social Media Delivered, one of the largest social media optimization companies in the world. Eve has developed this multi-national company in just three years, serving clients like GM and Sheraton with consulting, training and managing their social media services. Eve also hosts a weekly radio show called “Social Media for the CEO” and is author of a book by the same name.

Eve spoke to the Ag HR Roundtable about how companies can use social media in their recruiting efforts, as well as their marketing efforts. She will get more in-depth on that topic at an AgCareers.com workshop in Des Moines, October 12-13 titled “Implementing A Successful Social Media Strategy to Boost Recruitment.” The first 25 participants to register for the workshop will get a complimentary copy of her book “The Social Media Business Equation.”

Kathryn Doan coordinates social media efforts for AgCareers.com from the company’s Guelph, Ontario office. Kathryn grew up on a dairy farm and is now a turkey and cash crop farmer with her husband in Ontario. She talks about the AgCareers.com social media strategy and their goals to create conversation within the agriculture and food industries.

Listen to my conversations with Eve and Kathryn in this week’s ZimmCast: Social Media and AgCareers

2011 AgCareers Ag HR Roundtable photo album.

Thanks to our ZimmCast sponsor, GROWMARK, locally owned, globally strong, for their support.