Consumer Food Habits Study Presented at AG CONNECT Expo

Chuck Zimmerman

AG CONNECT ExpoWhat do consumers think about food? Betsy Freese, Living The Country Life, told AG CONNECT Expo attendees about the results of recent survey results from the Better Homes & Gardens magazine editors. They mainly focused on women readers and their food habits in the last two year.

Betsy says that between 2008 to 2010 they found that the economy had an impact but that they’re still interested in organic and locally grown food although their use of those foods hadn’t really increased during this time. The economy is probably the reason as they are making fewer trips to the grocery store. They also looked at what types of meat they were consuming and found that beef and pork were stable while chicken had declined very slightly. Fresh fruit and vegetable use went down also probably due to the economy. There was a whole part of the study on food safety. In the past two years food safety confidence was steady although it had declined in the time period before this survey. She says the local food movement seems to have hit a plateau in the last couple years. She says that there is a lot that farmers can take away from the study. She thinks it is very important that farmers don’t try so hard to segment what kind of farmer they are, as in organic vs. non-organic and try to work together more.

You can listen to my interview with Betsy here: Interview With Betsy Freese

2011 AG CONNECT Expo Photo Album

AG CONNECT, Audio, Food, Successful Farming