Agricultural media and marketing is a team sport. Here is the Successful Farming team in the Agri-Marketing Conference Connection Point. Believe me when I say it’s not easy getting them all together and I know we were still missing a few. I’ll let you guess who. These folks are constantly on the go.

One of the team members I spoke with during the conference was Scott Mortimer, Publisher, Successful Farming. He is included in the photo. Successful Farming partnered with us again this year to provide coverage of the event.

I asked Scott what their support of NAMA means to them. He says it is very important to the future of the industry and they contribute more than just dollars but staff support as well. He says it this way, “We not only support NAMA with our pocketbook but our people.”

In light of the changes in communications technology Scott says the company continues to work on customer insight to understand what the needs of their readers and agribusiness partners are and then developing solutions around that. They do this via market research which really helps drive their business. This includes multiple Successful Farming Market Research Panels. They have new research available now which you can obtain by contacting them.

You can listen to my interview with Scott below.

2010 National Agri-Marketing Conference Photo Album

AgWired coverage of the 2010 National Agri-Marketing Conference
is sponsored by: . They know.