Blog – Twitter – Not Versus But And

Chuck Zimmerman

It’s just natural for people to look for the next big thing and in media it’s no different. I’ve been asked a number of times by clients and friends “Is blogging still relevant?” or “With Twitter, do I still need my blog?” My answer is that a good blog is as much or more relevant than ever. Here’s one reason IMHO. Ideally, you are trying to create a community of followers/friends/customers/members. For the AgWired community I believe that revolves around the blog AgWired.com. This is my online publishing platform. I can’t say this much in 140 characters. I think Twitter, YouTube, Flickr, Facebook and all the others enhance the center of the community – AgWired.com. They’re like spokes on the wheel. They help me promote the blog and have side conversations with specific community members who favor one mechanism over another.

Matt Mullenweg, creator of WordPress, our blog platform, agrees and says, “new forms of social media, including micro-blogging, are complementary to blogging”

One of the many uses of Twitter is to link to and promote your blog posts. (And other people’s blog posts.) As we grow, so do they, and vice versa. I blog when I have something longer to say, like this. I tweet when it’s the lowest friction way to talk to my friends, or get distribution for something longer I did somewhere else.

It’s not really a “versus,” it’s an “and.”

Via Podcasting News

Would you agree or disagree? Feel free to post how you think your blog fits into today’s communications plans.

Blogging

Comments 2

  1. From an impact standpoint, advertising standpoint, and readership standpoint I believe blogs remain the kingping. I can’t sell ads on twitter, but I can on a blog. Also, I can track readership metrics on my blog much better than on twitter. I can see if I am having a 1,500+ viewer day or a 500 viewer day on my ag blog. I cannot do that (yet) on twitter, other than count my followers.

    Andy Kleinschmidt

  2. From an impact standpoint, advertising standpoint, and readership standpoint I believe blogs remain the kingping. I can’t sell ads on twitter, but I can on a blog. Also, I can track readership metrics on my blog much better than on twitter. I can see if I am having a 1,500+ viewer day or a 500 viewer day on my ag blog. I cannot do that (yet) on twitter, other than count my followers.

    Andy Kleinschmidt

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