To help it build domestic demand the United Sorghum Checkoff Program has selected Broadhead + Co to launch a new campaign.
As part of these efforts, Broadhead + Co will provide domestic marketing strategy for the new sorghum checkoff program. Initially work will focus on growing the use of sorghum for ethanol and as well as opening new edible-uses markets for crop. Also, Broadhead + Co will partner with the Renewable Fuels Association building infrastructure for ethanol distribution within key sorghum geographies.
“We see sorghum as the natural fit for an advanced biofuel because it’s a viable and available alternative to other grains,” said USCP Chair Bill Greving of Prairie View, Kan. “Broadhead’s experience in this arena will prove to be invaluable as we develop this market and grow demand.”
Additionally, Broadhead + Co will spearhead projects to grow new use development of sorghum in the gluten-free market as well as other areas. Broadhead + Co will work with researchers, manufacturers and marketers of sorghum and other such crops to coordinate their efforts and realize this market’s potential.