The United Fresh Produce Association is proud to announce the launch of the United Fresh Virtual Marketplace, the first 24/7 search engine for produce industry products and services associated with a North American produce event.

The United Fresh Virtual Marketplace lists detailed product information in hundreds of categories from over 220 companies, including exhibitors at the upcoming United Fresh 2009 convention in Las Vegas, April 21-24. While the Virtual Marketplace was launched to coincide with United Fresh 2009, the site will continue to add new products and companies all year long.

The new database is built on a state-of-the-art product search platform, allowing visitors a completely free service to search for products of interest in a variety of ways. For example, visitors can search by product category for food safety equipment, packaging materials or new fresh produce items, or they can search for specific companies to see the array of product offerings from each.

The site also provides for an interactive user experience, allowing visitors to send messages to companies requesting additional information or personal meetings, and to create personalized lists of products and companies of interest.