A preview of the new generation of ag show – AG CONNECT 2010 – was offered to ag executives meeting Thursday in St. Louis.

Sara Truesdale Mooney has the job of show manager for this ambitious new ag show being organized by the Association of Equipment Manufacturers and she says they have taken a very deliberate approach in developing AG CONNECT.

“We conducted a lot of research with producers,” Sara told me. “And from that research we developed a number of event features that would be unique to AG CONNECT.”

Some of those features include networking, the ability to interact with product specialists and engineers about equipment and new products, more information about precision farming and new technology. Sara says they are really developing a one-stop shop ag show. “We’re going to be putting on a world class agribusiness event that is not just exhibits, not just an equipment show – it’s new products, innovations, technologies, services, inputs – everything you need for your business.”

All of the information about AG CONNECT is available on-line at agconnect.com.

Listen to an interview with Sara here:
aem-forum-sara.mp3

You can also download the 8:00 interview with this link: Sara Truesdale interview on AG CONNECT 2010 (mp3)

Check out the Flickr Photo Album from the AEM AgExecutive Forum here.