This good-looking bunch represents the Novus International Pork Team on duty at the World Pork Expo in Des Moines.
Novus is a relatively new pork industry partner, only about two years, but the company has been well known in the poultry industry for many years in the animal health and nutrition field. They actually have products and programs for beef, dairy, aquaculture, and companion animals as well. They boast over 2000 clients in more than 80 countries, so their international focus is a natural fit with the World Pork Expo.
According to Dan Meagher, Novus was founded in 1991 when Monsanto sold off its methionine business. That amino acid was the basis of their products Alimet and MHA for poultry. Now the company has expanded significantly and they are telling producers all about it here at WPX.
Learn more here in my interview with Dan: wpx08-novus-dan.mp3