This is a concept I like. Have a contest to reward someone who’s out there being your company evangelist. What do you think? Should we run something like this for AgWired? What would be a good prize?
Weigh wagons brimmed with harvested seed as Jerry Smith told fellow growers at the local elevator how Kruger Seeds consistently ranks at the top in unbiased state university trials. This dedication in telling others about Kruger prompted Smith to enter the Kruger Seeds Booster Club Sweepstakes. His entry was randomly selected as the grand-prize winner of $12,000 worth of Kruger seed. Smith, a 600-acre corn and soybean producer in George, Iowa, is part of the 90 percent of Kruger customers that recommend Kruger seed to fellow growers.
“We held this sweepstakes as a way to recognize and thank those customers who, by word of mouth, promote Kruger,” says Tom Lizer, general sales manager of Kruger Seeds, Inc. “Their continued support has helped Kruger grow into a leading seed company that continually provides top-notch genetics and high-yielding products to its customers.”
Boosters, or current Kruger customers, were encouraged to recruit new customers with the help of their dealers. Jerry’s newly recruited customer and his dealer were winners, too. Mark Smith, who farms 600 acres of corn and soybeans in George, Iowa, won $1,000 worth of seed for becoming a new customer.