Weighing Worth

Laura McNamara Equipment

What's it Worth?When it comes to purchasing farming machinery and equipment, it just got a lot easier to shop around. Successful Farming, the nation’s leading agriculture magazine, has released a modern price guide for equipment manufactured from 1970 through the present. Successful Farming says “What’s it Worth?” is based on the magazine’s editorial expertise in machinery.

For years, Successful Farming readers have asked “What’s it worth?” Now they will know exactly what to ask for when selling or purchasing all types of agricultural and construction equipment. The one-of-a-kind guide compiles more than 14,000 actual sales prices from Greg “Machinery Pete” Peterson. Peterson also provides the reader knowledge to research accurate price points, identify realistic “asking” prices, determine assets when applying for a loan, establish depreciation schedules, and evaluate an estate. A bonus section provides a “how-to” guide for effectively buying and selling equipment.

“If you are planning on buying or selling used machinery in the future, you need the ‘What’s It Worth’ book,” says Dave Mowitz, Successful Farming Machinery Editor. “Knowing what comparable machinery has actually sold for allows you to confidently set a solid price for equipment you are buying or selling. This data is based on actual prices people have paid for machinery over the past year.”

Buy “What’s It Worth” in stores or at www.successfulfarmingbooks.com. Retailers may email diana.willits@meredith.com if they would like to carry the book in their retail locations.

Founded in 1902, Successful Farming was the first magazine published by Meredith Corporation and has a circulation of 440,000 and 1.1 million readers. Successful Farming is one of the most successful and recognizable brands in the Agricultural industry. Its Web site, Agriculture Online, established in 1995, was one of the first agricultural Web sites in America. It has since received the Jesse H. Neal Business Journalism Award for best Web site, was listed among BtoB magazine’s Media Power 50, and was named Best of the Web by Media Industry News.
In addition to the magazine and Web site, Successful Farming properties include the Successful Farming Radio Magazine®, Successful Farming Data Solutions, Market Research, and custom publishing.

Equipment