EPIC has a new web domain for people in Florida to learn more about the benefits of ethanol. You can find it at Florida Needs Ethanol. The launch was timed today to coincide with the 12 Hours of Sebring American Le Mans Series race. The cars in this series will be running on a blend of 10% ethanol this year. To help promote the new website they’re conducting an aerial advertising campain.
The Ethanol Promotion and Information Council (EPIC) has taken to the skies as part of a multifaceted effort to open the Sunshine State to ethanol-enriched fuels. The Omaha-based consumer marketing arm of the ethanol industry has launched an aerial advertising campaign throughout the state with the message, “Florida Needs Ethanol,” and directing consumers to their website www.floridaneedsethanol.com.
The website provides useful information about the performance and environmental benefits of the renewable fuel, as well as ways in which consumers can join the movement to make ethanol more widely available in the state. “Florida has one of the nation’s fastest growing populations,” said Reece Nanfito, the senior director of marketing for EPIC. “The demand for fuel will obviously continue to grow in the state, so it is critical that Floridians have the opportunity to make a choice at the pump for a more stable, environmentally-friendly energy future.”