Agriblogging and Farm Podcasting

Chuck Zimmerman

Those are two of my favorite terms and what’s becoming the largest part of our business.

If you’re a regular AgWired reader or subscriber then you know I’ve been cross posting onto multiple blogs over the last 9 days. They include two websites which offer a good example of how you can use this platform as a unique, effective and “cool” channel of communication with your clients and members.

Example number one: Beef Board Meeting. This producer-targeted website now has 30 new posts from the Cattle Industry Convention that all contain pictures and most of them contain interviews or audio files of press conferences and speeches. The posts were done while the event was taking place and traffic is 5 times higher than last year when the site was introduced. Additionally, all my pictures were placed into an online photo album for anyone to find and view (241 pictures).

Example number two: Biodiesel Conference Blog. This consumer/industry-targeted website now has 37 new posts from the National Biodiesel Conference that contain all the same type of content (pictures, interviews, speeches and press conferences). Additionally, 21 of the audio files were placed into a podcast series for people to subscribe to and download to their computer/iPod. And all my pictures were placed into an online photo album (296 pictures).

Now while I was doing that I was also cross posting onto AgWired, Domestic Fuel and World Dairy Diary which places the content in another highly search engine optimized environment. I don’t know about you but I think this beats a printed daily conference newsletter any day!

The fun doesn’t stop here though folks. Next up is next week’s Farm Machinery Show in Louisville, KY. This will be my first time attending and my sponsors are John Deere and Syngenta. Then it’s on to the National Ethanol Conference in Tuscon, AZ. And after that I’m sure I’ll see a lot of you at Commodity Classic in Tampa, FL.

Podcasts