The National Association of Farm Broadcasters has a new print ad. This ad will run in Agrimarketing magazine.
According to the latest e-Chats newsletter the ad helps further communicate the fact that member’s broadcasts are heard by the rural audience in addition to a traditional farm audience.
The ad highlights that NAFB member networks and stations enjoy significant listenership in rural households on 3-plus acres — a key demographic of the rural lifestyle segment. NAFB’s 2006 national study established there are 27 million rural households with an estimated population of 69 million, with many household incomes above $75,000 annual. The ad further reinforces reach among larger producers generating at least $100,000 income across NAFB coverage geography.