I know you’re familiar with the Missouri Beef Industry Council because they’ve been a new media pioneer in the agricultural community. Earlier today I spent some time with their new Executive Director, John Kleiboeker, who I believe is going to be a great agriblogger. He’ll be getting started after his first board meeting as a staff member later this week. In fact, he’s been to many board meetings because he used to be a board member!

In this week’s ZimmCast John talks about why MBIC is blogging in addition to having a well-developed consumer targeted website. He describes what he plans to use the blog site for.

Download this week’s program: ZimmCast 89 (12 min MP3)

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