MyPyramid Lacking In “Buzz”
What’s the buzz about the USDA Food Guide Pyramid? Not much according to a recent report by BuzzMetrics, the word of mouth advertising measuring and tracking people. In fact they characterize it as “indifferent.”
According to BuzzMetrics, the leader in word of mouth research, the share of online conversation about MyPyramid among the 500 most influential food and nutrition enthusiasts increased from 6 percent to 10 percent between the first and second quarters of 2005. However, that is down from 12 percent in the second quarter of 2004, when the USDA was still actively soliciting public and expert input while developing the guide. BuzzMetrics continuously tracks the conversations, opinions and recommendations of these influentials across over 100 online nutrition forums, community message boards, health Web sites and blogs.
This is despite intense launch publicity. Many organizations have been creating communications strategies centered around the new food guideline campaign. BuzzMetrics senior analyst, Alison Kalis suggest they may want to move their focus elsewhere.
“While there was much industry anticipation and media hype, the data suggest MyPyramid’s impact as a trend-setting diet force is minimal and lacking in credibility,” said Alison Kalis, senior analyst, BuzzMetrics says, “Some food companies might benefit by positioning themselves around MyPyramid, but the reality is that the new food guide is barely a blip on the public conscience, and companies would benefit by directing their attention to other more influential and polarizing issues.”
By the way, BuzzMetrics announced today that they are being acquired by Trendum with strategic backing from VNU, owner of such renowned research brands as ACNielsen and Nielsen Media Research.
In this week's program Chuck talks with Mike Adams, AgriTalk.
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AgWired » Will MyPyramid For Kids Create Buzz
[...] In fact, USDA is supposed to be making a press announcement as this post is being written. Maybe this will generate more buzz for the whole MyPyramid thing since we reported on a study that says it hasn’t had much. Everybody’s into online games these days and USDA is no exception since the new MyPyramid for Kids section of their website has one called “Blast Off.” An interactive computer game where kids can reach Planet Power by fueling their rocket with food and physical activity. “Fuel” tanks for each food group help students keep track of how their choices fit into MyPyramid. [...]
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