Now this is cool. I hate peeling those little labels off fruit and vegetables after you buy them. Sometimes I think they’ve been put on with super glue. Even when you get them off they sometimes leave a sticky residue. This company has got a great idea and I can see this catching on, not only for product labelling but also for advertising!

Durand-Wayland, Inc. has created the process of laser engraving fruits and vegetables after conducting some very interesting consumer research.

A major consumer research study was conducted in four geographically dispersed US markets by Clark & Company, Inc. Clark & Company is a certified, national, independent research firm headquartered in Atlanta, GA. Participants in the study were frequent consumers of one or more hand-held, edible skin fruits and also consumed non-edible skin fruit. The study found that the “laser/controlled light” labeling process is preferred because it eliminates the negatives of the stickers and it can provide much useful information about the origin of the produce. Most consumers want to have as much information as possible concerning where their fruit comes from. The study revealed that consumers see many shortcomings in “stickers” currently being used. These include hard to remove even to the point of removing some of the produce. The glue residue is also seen as a problem.

For more information contact Ray Perry, Vice President of Sales by phone at 1-800-241-2308, ext 127.