Example of a Talking News Release

Chuck Zimmerman

This is an example of a TNR we just distributed. You’ll notice that it contains a link to a fully-produced story that’s already voiced for the reporter to include in his/her newscast. They can also edit out the sound bites if they want.

Another format we regularly produce is a release with files links for sound bites only. This way the reporter writes their own story and has sound bites to insert into their newscast.

Contact me for other examples: chuck@zimmcomm.biz


Missouri Agricultural Statistics Service
601 Business Loop 70 West
Columbia, MO 65203
http://agebb.missouri.edu/mass

Contact: Gene Danekas, Director of Statistics
573-876-0950, Gene_Danekas@nass.usda.gov

ARMS Survey To Benefit
All Missourians

This is the second in a series of 5 reports which will be distributed every two weeks during the term of this survey.

Click Here For Audio Report: MO NASS ARMS Report 2 (1:27)

The linked audio will automatically download when you click on it. It contains a fully produced story to use in your programming or you may choose to voice yourself and edit out the sound bites. Please contact ZimmComm at talkingnewsrelease@zimmcomm.biz if you have any problems.

Columbia, MO, January 24, 2005: The Missouri Agricultural Statistics Service recently sent an important survey to some 1100 farmers and ranchers in the state. Cindy Zimmerman reports.

When the surveys are returned they will help to reveal a picture of the economic health of the state’s ag industry and provide important data on production practices and resource use. American Farm Bureau chief economist Bob Young, former co-director for the University of Missouri’s Food and Agricultural Policy Research Institute, says the Agricultural Resource Management Survey provides vital information on many levels.

“I’ve looked at this from the legislative side, the trade association side, the academic side and I couldn’t have done my job in any of those positions without this information in hand.”

The ARMS data is used for a wide variety of purposes, such as determining farm program loans and government payments, monitoring the benefits of farm bill programs, and evaluating economic challenges facing farmers and ranchers. Missouri Farm Bureau Federation president Charlie Kruse says the data also benefits farmers and ranchers on the state level.

“We use this information to make points about the importance of agriculture to Missouri, about the diversity of agriculture in our state, and also in our dealings with policy makers, whether they are legislators in the state capitol or members of our state congressional delegation, it’s so important to have the right information.”

Missouri agricultural producers who are chosen to participate in the survey are strongly urged to complete and return their forms as soon as possible.

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This Talking News Release is being distributed by ZimmComm, http://zimmcomm.biz/ . Please provide to the appropriate reporter or editor at your organization or to others who will be interested in the content. If you do not wish to receive future Talking News Releases, please contact Chuck Zimmerman at talkingnewsrelease@zimmcomm.biz or by telephone at 573-896-5842 or mail at 1600 Skyview Dr., Holts Summit, MO 65043. Talking News Releases are produced and distributed by ZimmComm, a private marketing and communications company. Please feel free to submit your ideas or suggestions for how we may improve our service. Thanks!

Audio, Talking News Release