Sustainability was the focus of the 2010 BASF Agricultural Solutions media summit held last week in Chicago and as part of that event BASF released a new survey on attitudes toward farmland stewardship, and a new YouTube video highlighting how farmers are feeding a hungry planet. I talked to Paul Rea, VP of BASF U.S. Crop Operations, about the survey …
Panelists Share Sustainability Insights at BASF Summit
“Holistic” and “durable” were two definitions for sustainable that were set forth by representatives of the food value chain, from farmers to food companies, who took part in a panel discussion at the BASF Agricultural Solutions Media Summit on Sustainability last week in Chicago. Nevin McDougall, BASF senior vice president for crop protection in North America, was part of the …
Why BASF Cares About Sustainability
Defining and improving sustainability is important for all of production agriculture around the globe, which is why BASF has taken a keen interest in the subject. Markus Heldt is president of crop protection for BASF global, located in Germany, a position he took last year after serving for many years as head of crop protection for the company in North …
BASF Introduces Sustainability Analysis Tool
Sustainability has become a challenge to the agriculture industry because everyone seems to have a different definition of the word and ways to objectively measure sustainability are seriously lacking. BASF announced an Eco-Efficiency Analysis tool during the 2010 Ag Media Summit in Chicago today that examines the entire lifecycle of a crop to measure and manage sustainability. “When we look …
BASF Welcomes Ag Media to Summit in Chicago
Chuck is with corn growers in Atlanta, John and Joanna are covering the Pork Expo in Des Moines, while I am toughing it out with my dear friends from BASF and some of the nation’s finest agricultural journalists in the sumptuous Trump International Hotel and Tower Chicago. I am seriously thinking I got the best job this week! Pictured are …