AgWired

This is the question everyone would like to know the answer to. If it were only easy!

Radio is such an immediate medium and reporters have multiple daily deadlines that it’s very difficult to obtain direct feedback on the use of releases sent to them. We’ve tried emailed survey forms with little result. As reporters ourselves we know how difficult it is to provide good feedback. Often a story may be used multiple times or held for future use.

There’s no cost-effective “clipping service” for radio. You can pay a lot of money to have a particular station monitored but what if your release is being sent to thousands of radio reporters?

ZimmComm is in the process of installing a new distribution software/email system which will in the future allow us to provide you with more feedback on who opens your emailed releases and downloads the audio files. With that information we’ll also be able to do more direct follow up with the reporters we send to on your behalf! We estimate about 2 months before the new system is in place.

In the meantime we continue to send releases for very happy clients who obtain sufficient anecdotal feedback on release usage that they believe in the value of this added method of getting PR value for the releases they produce!

So far this week we’ve sent releases to over 1,500 reporters in 31 states for several clients!

We’re exploring the idea of offering you RSS feeds of your releases. More to come on this new and very logical way of getting even more mileage from your release.

This blog is being designed to provide public relations professionals with a resource to learn more about using radio in their plans. Radio is the often overlooked medium and there’s good reason for that. You’ve got so many radio stations and formats that it can be overwhelming to think that you can figure out how to reach reporters and others who work at these facilities.

Through our on-going series of postings we hope to show the effectiveness of radio and creative ideas for getting information about your products and services to your clients or members.

The ZimmComm team (Chuck & Cindy) have spent over 20 years each working in the business and are using that experience to refine their Talking News Release service. This service is currently the only one of its kind.

We hope you’ll find the information coming in future postings to be very helpful in learning more about the radio medium and how to use and justify using it.

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Hello from ZimmComm, the home of Talking News Releases.

We will be posting information about our services here as we start developing our website more. Our main focus will be on this blog though as a tool to communicate with our clients and prospective clients.

You may want to know what a Talking News Release is. If you’re patient and have a high speed connection you can download a narrated PowerPoint presentation from our home page at zimmcomm.biz. It’s a 28 mb file so it takes a couple minutes to download. But it’s worth it.

More to come . . .

Hello from ZimmComm. We’re just getting this blog set up so bear with us. We’ve got to learn how to use it and get it linked on our website.

We’ll be updating information about projects we’re working on, places we’ll be and services we offer. Check in from time to time to see what’s new in the communications world!

Chuck