2025 Agri-Marketing Conference

AGCO Wants You To Check Sprayer Ability To Handle Rust Applications Before Buying

Chuck Zimmerman

Here’s the latest in the AGCO series of Talking News Releases. Paul Haefner urges growers to consider how well sprayers will hold up to soybean rust applications before buying.

AGCO Logo

Check Ability of Sprayer to Handle Soybean Rust Challenges Before You Buy

DULUTH, GA – April 18, 2005 – As concerns mount about a possible fast-moving outbreak of Asian Soybean Rust, the market for new and used sprayers is heating up. Growers in the market for a sprayer should know the facts about spraying fungicides before buy, according to Paul Haefner (HAYF-ner), sales engineer for the Ag Chem, a division of AGCO.

You can download the full release here: AGCO Pre-Season Sprayer

For more information contact Lisa Sherman.

Agribusiness, Audio

MBIC Report Focuses On New USDA Food Guidance System

Chuck Zimmerman

Due to the NAMA convention this week’s MBIC Report is posted a little late. In this week’s program from the Missouri Beef Industry Council, Cindy spoke with Teri Jo Oetting, nutrition director, about the new USDA food guidance system from the perspective of a dietitian.

You can listen to the report here: MBIC Report

The most recent MBIC Report is always available in our “Audio Programming” sidebar. It’s set up as a podcast too, so you can subscribe to it. For more information on how, look at our FAQ’s page.

Audio, Podcasts

Weepuls Were Wild At NAMA

Chuck Zimmerman

Yes, Weepuls.

What’s a weepul? The only way to describe it is with a picture.

Weepul Image

I never knew there was actually a “trade” name for these things but we sure distributed plenty of them from our booth at the NAMA convention.

Other names I heard were: cute little fuzzballs, blobs, fur things, blog ball

When Cindy was looking around at what we could bring to the trade show it was tough figuring out what would promote a blog. These little things worked great since they do look kind of like a blob. Our weepul has a little microphone too since we podcast and produce talking news releases.

I have more. If you want one let me know and I’ll mail it to you. We found them at Uniques.com.

NAMA

FFA Commercial Competition Announced By Garst Seed

Chuck Zimmerman

This announcement came in during the NAMA convention. Had to get past NAMA to post it:

Garst Seed Logo

Garst Seed Sponsoring Second Annual FFA Commercial Competition, Awarding Nearly $7,500

Entries Sought Nationally, Focusing on “Raising Leaders Through FFA — Cultivating
Agriculture’s Future”

SLATER, Iowa, April 20, 2005 — Whether you ask current high school students or today’s leaders in agriculture, agribusiness and related industries to name the one organization that helps youth develop confidence, leadership skills and career success, you’ll most likely hear FFA. That’s why Garst Seed Company has chosen “Raising Leaders Through FFA — Cultivating Agriculture’s Future” as the theme line for its annual commercial competition.

“I speak from experience when I say that FFA has had, and continues to have, a tremendous positive influence on students,” says Lori Thomas, communications manager for Garst Seed Company. “Everyone in the industry knows the organization’s classroom curriculum and its outside programs in areas such as public speaking and commodity marketing encourage students to excel and develop skills that are invaluable throughout their lives. At Garst, we believe it is fitting to recognize the opportunities FFA offers today’s youth and its accomplishments in preparing students to lead the agriculture, food and fiber industries.”

For more information contact Lori Thomas or Linda Leydens.

Agribusiness

Gimme Some Water . . . Cool, Cool Water

Chuck Zimmerman

If you remember who sang those words you are no longer a child. At the Agricultural Relations Council meeting they heard about water rights.

Grady Gammage - ARC Mtg.

Grady Gammage, a leading land use attorney in Arizona, helped ARC members understand the unique relationships between agriculture and developers in the Phoenix area. As one might guess, it all hinges on water rights.

ARC

Accreditation In Public Relations Talked About At ARC

Chuck Zimmerman

The Agricultural Relations Council looked into public relations accreditation more closely at their meeting last week.

Everett Tacket - ARC Mtg.

ARC members were eager to learn about the Universal Accreditation Board’s new process to facilitate Accreditation in Public Relations at the ARC Spring Fling. Everett Tacket, Phoenix PRSA Chapter accredition chairman, walked participants through the newly revised accreditation process and answered questions concerning the readiness review and the computer-based exam.

For more information, contact Jeri Omernik.

ARC

What Would An Ag Theme Park Be Like?

Chuck Zimmerman

From the Agricultural Relations Council:

Carrie Schnepf - ARC Mtg.

As one of the presenters at the ARC Spring Fling, Carrie Schnepf discussed how she and her family diversified Schnepf farms from a commercial fruit and vegetable operation into an agri-tainment destination. By partnering with media, the operation now attracts visitors from across Arizona. Last year, they hosted more than 150,000 visitors during their Pumpkin and Chili Festival.

Sources of revenue? Entrance fees (Carrie equates their operation to an agricultural “Six Flags” experience) and gift shop sales.

For more, visit Schnepf Farms Logo.

ARC

More From The Agricultural Relations Council Spring Fling

Chuck Zimmerman

Thanks to Jeri Mattics Omernik, Rocky Mountain Marketing Communications, Inc. and Carroll Merry, Countryside Marketing for pictures and captions. This will make for a nice series of posts about the pre-NAMA meeting of the Agricultural Relations Council.

Carroll Merry - ARC Mtg.

Carroll Merry, ARC vice president, leads a discussion with ARC members at the organization’s spring meeting, held April 19 in Phoenix.

ARC

El Cerdo es Bueno – Know What That Means?

Chuck Zimmerman

The pig is good. That’s what I think it means. And it’s increasing pork sales in Mexico according to the U. S Meat Export Federation:

USMEF Launches Campaign To Increase U.S. Pork Sales In Mexico

Suggested Lead: The U.S. pork industry has experienced extraordinary growth in exports to Mexico. In 2004, one of every three tons of U.S. pork exported went to Mexico, the No. 1 volume market.

The U.S. Meat Export Federation (USMEF) works to build demand for U.S. pork in international markets like Mexico and recently launched a new campaign as part of its overall strategy to promote U.S. pork there.

The campaign is called “El Cerdo es Bueno” or “Pork Is Good” and originated in the United States. USMEF-Mexico Director Gilberto Lozano (HILL-BEAR-TOW LOW-ZAH-NO) explains:

For more information contact: Lynn Heinze.

Ag Groups

Bovines Unite Blog – Who Is It?

Chuck Zimmerman

It’s always fun to look at how people are using blogs as part of a communications strategy. Take Bovines Unite for example. (Please make the right choice on the homepage!)

Bovines Unite Image

This is a very creative site with games, music and video. And most importantly a blog appropriately called Bovine Blog.

By the way, if you know who’s behind it please leave a comment. In the comments on Adrants it says the Maryland Lottery, but in the comments on AdRag it says it’s Organic Valley Milk. The Bovines Unite website says we’ll all know come May 5.

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