AgWired

AGCO has “refreshed” their logo. This is the new one. Why? Well I’ll let them explain:

Martin Richenhagen, President & CEO comments, “The objective is to modernize the design of our corporate logo – without compromising the positive recognition that our triangular ‘farm field’ logo enjoys around the world. The refreshed logo reflects our position as an innovative global leader providing ‘high-tech solutions to professional farmers’.”

The new design also represents thinking “out of the box.” Quite simply, the box lines are being eliminated and the orange color is now a red-orange that is more bold and distinctive. The new color unites AGCO’s proud heritage (in the traditional orange of AGCO Tractor products) and the continuing success today (in the “hot” red of Massey Ferguson products). AGCO developed this new look through a cost-effective process using AGCO’s internal design and brand-marketing expertise.

Just so you can compare the two. Here’s what the “old” logo looked like. It looks like they’ve got some good in-house talent so why not put them to work?

Now let’s say you’re stationed in a foreign country, in a desert-like environment and all you’ve got to eat is your basic MRE’s. What would you give to have a nice bowl of salad with a little ranch dressing? How about $2.9 million dollars? That’s what Arcadia Biosciences has snagged from the DOD and I say “git ‘er done.” Get them boys some fresh veggies!!

Arcadia Biosciences, an agricultural biotechnology company focused on products that benefit the environment and human health, today announced that it has secured a contract with the U.S. Department of Defense (DoD), U.S. Army Natick Soldier Center, for $2.9 million to develop longer-lasting fresh produce. Under the agreement, fresh tomatoes and lettuce are the first products of focus. The purpose of the DoD contract is to develop fresh produce for field troops in areas where frequent supply deliveries are difficult to make. Successful development of these products will contribute to the nutrition, health, and morale
of warfighters on the front lines by providing them with better fresh food choices. Arcadia also will commercialize the technology to the general public so consumers can benefit from longer fresh food life and reduced spoilage.

And in separate news today:

Arcadia Biosciences and Monsanto Company today announced a licensing agreement for the development and
commercialization of Arcadia’s nitrogen use efficiency (NUE) technology in canola. Under the agreement, Monsanto gives Arcadia an upfront payment, as well as milestone payments and a royalty rate structure in exchange for global licensing rights. Additional financial terms of the agreement were not disclosed.