This is appropriate for a Friday afternoon post. I noticed a story on Just-drinks.com that Heineken announced today that they’ll be introducing Heineken Premium Light next spring in the United States. Then in researching it I found this release on the Heineken corporate site that announced this in March. I guess it takes a while to get the ball rolling across the big pond. I’m sure the light version will be just as good as the “original.”
Date: 11 March 2005
Location: Amsterdam, Heineken N.V.
Publisher: Heineken N.V.
Heineken N.V. announced today the introduction to the US market of a new light Heineken beer. This new beer, Heineken Premium Light Lager, is brewed in the same high quality tradition as the original Heineken, but is lighter in taste and has fewer calories and carbohydrates. Heineken will test this new beer in selected US markets in 2005.
The introduction of Heineken Premium Light is consistent with Heineken’s strategy to expandand optimise its product portfolio and to capture an ever-growing share of the premium import segment of the US beer market.

Posting may be a little light today since I’ll be in Kansas City, MO. Tomorrow a group of us will be meeting to start pre-planning the
You have to have a password to get into the Pioneer
Have you heard about
You may be wondering. What’s
Okay, here’s some more new varieties. Phew. They just keep coming out. It’s the result of all those years of work we’ve reported on for so long right? We knew they’d be showing up. This time it’s
As we struggle to get in touch with growers in the middle of harvest someone’s reaching them the right way. That’s
The new product announcements just keep on coming.
We’ve reported on one kind of