Wade Hayes Wins Tractor Race

Chuck Zimmerman

Michael Peterson & Wade HayesThe winner of the first ever New Holland/Michael Peterson Celebrity Tractor Race is Wade Hayes, pictured here with Michael on stage.

Wade receives a plaque and his favorite charity (Habitat For Humanity) will receive a portion of the sale of the New Holland tractor that was signed by all the celebrities and will be auctioned off on Ebay.

You can listen to Michael announce the winner and make some extra comments on the stage before presenting the plaque to Wade here: Listen To MP3 Michael Peterson Announces Race Winner (3 min MP3)

Audio, Tractor

Tanya Tucker The Tractor Racer

Chuck Zimmerman

Tanya TuckerThe last contestant in today’s tractor race was Tanya Tucker. Boy did the crowd love her.

And after interviewing her I can see why. She is a lot of fun and was ready to race. In my interview she said that she might just keep driving that New Holland Boomer right on home. She said she’d like to have several of them.

You can listen to our interview here: Listen To MP3 Tanya Tucker Interview (2 min MP3)

Besides interviewing her I shot a video of her competition laps: Watch wmv file Tanya Tucker On The Tractor (2 min WMV)

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Selective Service Director Races

Chuck Zimmerman

Michael Peterson & William ChatfieldOne of the contestants in today’s tractor race was the Hon. William Chatfield, Director of the Selective Service System. He’s on the left btw.

I interviewed him after his turn on the obstacle course today. He can’t say enough about how beneficial it is to have the support of entertainers like Michael Peterson and companies like New Holland. (fyi:The first minute of the interview is a little distorted due to the bass coming out of the speaker system from the stage. That’s a new one on me.)

William Chatfield RacingYou can listen to our interview here: Listen To MP3 Hon. William A. Chatfield Interview (3 min MP3)

He looks good coming around these hay bales but he didn’t have the winning time. That’s coming up in a future post.

Audio, Tractor

Announcer Max Armstrong

Chuck Zimmerman

Max ArmstrongToday’s tractor race was announced by Max Armstrong, This Week In Agribusiness.

You can see that Max has his Frogg Togg on. He had to introduce each contestant and announce their results. He also had to entertain and inform by letting people know things like the fact that these tractors were running on biodiesel and what that means.

Besides his towel, Max had a fan but I’m telling you it was a scorcher out today. He held up through it all and headed on home to take part in the Heritage Tractor Adventure.

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Frogg Toggs Relief

Chuck Zimmerman

MemarieThe New Holland/Michael Peterson Celebrity Tractor Race is history and I’ve got a ton of material to post. Before I get started I want to point out the blue towels you’ll see around a lot of people’s necks like the one modeled here by Memarie.

They’re Frogg Toggs and on a hot day these things are wonderful. You dip them in ice water, wring them out and hang ’em around your neck for Frogg Toggscool relief. I highly recommend them.

I wish I’d had one of these on many a hot day on the golf course for example.

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Race Setup

Chuck Zimmerman

Tractor Race Course SetupHere we are on a beautiful Sunday morning in Nashville. The New Holland team is setting up the race course for today’s celebrity tractor race. I just spoke with Michael Peterson. He’s already out here to make sure everything is ready. The race isn’t until after noon. I think he’ll be available to sign autographs here at the New Holland booth.

I’m in the Hilton hotel lobby across the street. Not just because it’s air conditioned but because I can get online here (for $9.95/day). I think someone needs to sponsor a “media room” for reporters here in the convention center and provide us with high speed internet access. I know I’m not the only one who needs it and there’s over 500 reporters here!

I’ll have lots more to come later today.

Tractor

Marketing Boomers To Country Music Fans

Chuck Zimmerman

ZimmCast72 - Marketing To Country Music FansThe ZimmCast is coming to you from Nashville, TN this week. It’s country music time at the CMA Music Festival. I’m here blogging the event for New Holland and Michael Peterson. They’re hosting the first ever New Holland/Michael Peterson Celebrity Boomer Tractor Race.

This is an interesting venue for an agribusiness company to market their brand don’t you think? My sense is that they’re going to consider this a very successful investment. We hear talk about how to reach the lifestyle farmer and here’s one way to do it!

To find out more I interviewed Rick Murray, Country Music Association V.P. of Strategic Marketing. Rick tells us about why the CMA Music Festival is a great brand marketing venue for a company like New Holland.

Listen here: Listen To ZimmCastZimmCast 72 (11 min MP3)

The ZimmCast is the official weekly podcast of AgWired which you can subscribe to using the link in our sidebar. You can also subscribe in iTunes.

Audio, Tractor, ZimmCast

Tractor Race Coming Up

Chuck Zimmerman

Tractor Race BannerThis is why we’re here.

On Sunday we’ll have a first for the CMA Music Festival. The music will be the sound of a New Holland tractor being driven by celebrity after celebrity.

It all starts at 1pm and ends about 3pm.

I’ll have pics, interviews and of course the winner right here.

Tractor

Mr. New Holland West Kentucky

Chuck Zimmerman

Mr. New HollandHere’s Mr. New Holland himself, Robert Hendrix. I think he’s a very distant relative of Jimi.

He was hard at work in the New Holland booth here at the CMA Music Festival today. I got him to talk about what he does. He’s the New Holland Area Sales Manager for western Kentucky. I watched him in action and wonder how many sales he made today. I can vouch for the fact that several people who just stopped by to enter the iPod contest walked away with materials to look at and think about.

You can listen to our interview here: Listen To MP3 Robert Hendrix Interview (3 min MP3)

Robert is also very adept at filling up balloons as you’ll see in this short video clip: Watch wmv file New Holland Booth Action (2 min WMV)

Audio, Tractor, Video

The Blue Booth

Chuck Zimmerman

New Holland BoothThe New Holland booth crew here on Saturday.

It’s a little warm inside the tent but they have a fan and the fans are coming by.

They’re selling Michael Peterson, “Down on the Farm” CD’s and you can enter a contest to win a video iPod.

Tractor