Farm Aid Spring e-Cards

Chuck Zimmerman

Farm Aid e-CardsNow that it’s spring Farm Aid wants you to send someone you know an e-Card. I’ll tell you what, these Farm Aid people have the social media thing going pretty good. I’d love to see this from more organizations.

We’re excited to celebrate spring with our second annual e-card campaign. Please spread the joy of spring by sending a Farm Aid e-card to your friends and family.

Here’s where you can find them.

Ag Groups

Jim Dickrell Moves Up At Dairy Today

Chuck Zimmerman

Jim DickrellI can’t wait until I celebrate 17 years of editing AgWired. Way to go Jim.

Jim Dickrell, long-time editor of DAIRY TODAY, has been promoted to Associate Publisher. In his new position, Dickrell will work closely with Farm Journal Media Livestock Group Publisher Bill Newham in the development and execution of information products targeting the dairy industry. In addition to his new responsibilities he will continue serving as editor of DAIRY TODAY and ELITE PRODUCER magazines. Dickrell, a 17-year veteran of Farm Journal Media, was named editor of Dairy Today in 1989 and has since been the prime force in directing its success. In 2001, he was instrumental in the creation and launch of ELITE PRODUCER, a demographic insert into DAIRY TODAY.

Dairy, Publication

Sacha Is Canadia Creative For O&B

Chuck Zimmerman

Sacha Lai-SvirkSacha Lai-Svirk is now the Creative Director for Osborn & Barr Canada.

In this role, she will be responsible for managing creative strategy and execution for the agency’s blue chip client list.

“Sacha is a huge asset to our creative team agency-wide,” said Joe Osborn, president, Osborn & Barr Communications. “Her signature is work that involves the audience both emotionally and intellectually. It’s very compelling and persuasive. She has a real talent for taking complex technical messages and turning them into understandable and desirable sales propositions.”

Before joining O&B, Lai-Svirk was a senior art director at Marketforce in Cambridge, and was central to the agency’s work on Bayer, Eli Lilly and Allergan, including Web design, print and television advertising and collateral. Prior to that, she spent 10 years with Quarry Integrated Communications where her duties exposed her to all aspects of marketing communications for clients such as BASF, Advanta Seeds and Elanco Animal Health.

Agencies

4 Questions for The Iraq People

Chuck Zimmerman

Paul McKellipsIt looks like Paul McKellips, Global Outreach Officer, US Embassy Baghdad, The Green Room – Public Affairs GO Team, is going to get a little rest and relaxation after his latest posting into Iraq. Here’s his final report.

You can listen to his last audio report here.

In this report he asks some Iraqi’s that he’s been working with 4 questions: four-questions.mp3


Dear Friends,

Today is Day 47 of my 45 day assignment (government math) and this is the last radio report I’ll be filing from the Independent Radio & Television Network outside of Ba’qubah in Diyala Province in Iraq. Sunday we officially launch our radio station as our UHF TV station finally goes on the air with their first ever “live” news show, including a Farm Report segment. Our listening audience is estimated at 11 million Iraqis.

As IRTN moves forward I’d ask you to consider promoting their website (www.IRTNiraq.com ). They are hoping that eCommerce sales, air time sales and the foreign concept of advertising revenue will lead them toward sustainable revenue.

Last night I sat down with Rafed (Shia) and Samir (Sunni) and asked them four questions. The interview runs just under 5-minutes and it’s uncut. I asked them what they thought about 9/11. I asked what they thought about President Bush and Prime Minister Tony Blair. I asked them if they were glad that the Coalition Forces removed Saddam Hussein from power. And I asked them what they’d say to the mothers and fathers of nearly 3,200 Americans who have died on Iraqi soil for their freedom. Read More

Audio, International

Adachi’s Trying To Get The Glass

Chuck Zimmerman

Get The GlassThere’s a new online game from the “Got Milk” people called Get The Glass. It’s really worth a look if you have a few minutes. I think the animation and sound is some of the best I’ve seen.

It features the Adachi family who are bound and determined to steal a glass of milk from Ft. Fridge.

You’ve got to be careful though or you can get caught and be thrown into Milkatraz.

This is entirely different than the last aliens campaign. To support it they’ve got a tv campaign started. You can watch the first tv spot for the campaign on this YouTube video. I like the game way better than the spot.

Advertising, Ag Groups, Dairy

A South Dakota Dairy Star

Chuck Zimmerman

Katie NorlingI just love seeing these stories. With all the junk that’s on tv with stars who have no moral compass or sense of personal responsibility it’s good to see young people like this out there who I think are the real stars. There’s a new dairy princess in South Dakota. She’s Katie Norling of Beresford and she’s the 53rd South Dakota Dairy Princess.

Kathryn (Katie) Norling, 18, of Beresford was crowned the 53rd South Dakota Dairy Princess in a ceremony Wednesday night (March 21, 2007) during the Central Plains Dairy Expo in Sioux Falls. Norling was chosen from a field of seven candidates for the title, which carries with it a $1,000 scholarship from the dairy princess program sponsor, Midwest Dairy Association – South Dakota Division.

Norling is the daughter of Jeff and Jane Norling and is a student at South Dakota State University studying dairy manufacturing and nutrition. During the next year, Norling will represent the state’s dairy farmers at events and appearances to help explain dairy farmers’ commitment to good stewardship, animal care and wholesome products.

Norling’s first duty as princess is to assist with the Dairy Kids Zone on Thursday (March 22, 2007), where 115 fifth grade students will learn more about dairy products and the dairy industry during a visit to Central Plains Dairy Expo in Sioux Falls.

Ag Groups, Dairy

Show Time for the NAMA Bombers

Chuck Zimmerman

NAMA BombersHere’s your latest NAMA Bombers update courtesy of Jerry Povenmire.

Members of the NAMA Bombers Motorcycle Club are busy preparing for their national run in Dallas. With the date rapidly approaching, we take a sneak peek at how they are getting ready for their adventure on the road.

Darkness falls over the Minneapolis skyline. Most local residents are headed home for the day. For NAMA Bombers Sergeant at Arms, Dave Dibb, the best part of the day is just starting. It is time for the meeting of the “Fight Club” in the basement of Farm Industry News.

“Bare knuckle boxing has always kept me in good shape. It also improves my sales skills and keeps my mind clear. Being the Sergeant at Arms of a group like the NAMA Bombers is not easy. It forces me to hone my fighting skills to keep my edge,” Dave says. Read More

NAMA

Pioneer Presents FlexFuel Trucks To Winners

Chuck Zimmerman

Pioneer Truck Winner IowaYou’re going to see a lot of smiles in these pictures. Wouldn’t you if you were handed the keys to a new truck?

Pioneer Hi-Bred International, Inc., highlighted its commitment to biofuels recently by presenting three 2007 Chevrolet Silverado trucks to winners of its Technology That Fuels sweepstakes. The national sweepstakes helped Pioneer promote biofuels and their importance in expanding agricultural markets. The winning growers are: Shayne Kogel, Emmetsburg, Iowa; Gordon Mammel, Bay City, Mich.; and Gary Kuesel, Deshler, Ohio. Each winner drove home in a Silverado truck powered by a FlexFuel Vortec 5.3L V8 engine, which develops maximum power from E85 ethanol fuel blend. E85 ethanol fuel, a blend of 85 percent ethanol and 15 percent gasoline, is a cleaner-burning, renewable fuel source made primarily from corn.

In the top picture you have Shayne Kogel, Emmetsburg, Iowa, (right) who received the keys to a 2007 Chevrolet Silverado “FuelFlex” truck, at a March 8 presentation at Voyager Ethanol LLC, Emmetsburg. Dean Oestreich, Pioneer President and DuPont Vice President/General Manager, presented the truck to Kogel, one of three winners in the Technology That Fuels sweepstakes, highlighting the company’s commitment to biofuels and their importance in expanding agricultural markets and fuel options.

Pioneer Truck Winner MichiganHere you have Gordon Mammel, Bay City, Mich., (second from left) received the keys to his 2007 Chevrolet Silverado “FuelFlex” truck, at a March 12 presentation at Auburn Fertilizer, Auburn. From left, Bob Weisenberger, Pioneer Account Manager; Todd Schweitzer, Auburn Fertilizer, Pioneer Sales Representative; and Scott Iverson, Pioneer Key Accounts Manager-Biofuels, presented the truck to Mammel, one of three winners in the Technology That Fuels sweepstakes, highlighting the company’s commitment to biofuels and their importance in expanding agricultural markets and fuel options.

Pioneer Truck Winner OhioAnd finally here’s Gary Kuesel, Deshler, Ohio, (second from left) who received the keys to a 2007 Chevrolet Silverado “FuelFlex” truck, at a March 20 presentation at Mason Seed Sales, McClure. Jeff Mason, Pioneer sales representative, (far left) presented the truck to Kuesel, one of three winners in the Technology That Fuels sweepstakes, highlighting the company’s commitment to biofuels and their importance in expanding agricultural markets and fuel options. Additionally, Cathy Kuesel and Kevin Smith, Pioneer area sales manager for northern Ohio, attended the presentation.

Agribusiness, Pioneer

Certified Hereford Beef Website

Chuck Zimmerman

Certified Hereford BeefYou’ve got to love the reference to the midwest as the Napa Valley of Beef on the new Certified Hereford Beef website.

Naturally better beef. Every steak sizzles on the grill, but only Certified Hereford Beef backs it up with each naturally tender, juicy and flavorful bite. Our beef is USDA Certified and from Hereford and specific Hereford crossbred cattle genetically proven superior in taste and tenderness. Certified Hereford Beef is fed in the Midwest, the Napa Valley of Beef.

If you want to know where to buy it then check here.

Ag Groups, Beef

BASF & Monsanto Announce R&D Collaboration

Chuck Zimmerman

BASF An agreement that calls for over a billion dollars in investment is pretty big news. That’s the kind of joint investment BASF and Monsanto are pledging to make together over the coming years with their new R&D agreement. They say the agreement is effective immediately.

Monsanto Over the life of the collaboration, the two companies will dedicate a joint budget of potentially $1.5 billion/euro 1.2 billion to fund a dedicated pipeline of yield and stress tolerance traits for corn, soybeans, cotton and canola. The joint pipeline will include the companies’ existing and planned yield and stress tolerance programs and be comprised of projects generated by independent plant biotechnology discovery and research from each company. The first product developed as part of this collaboration is expected to be commercialized in the first half of the next decade.

Agribusiness