RSS is Simple, Really

Chuck Zimmerman

Are you still one of those people who don’t understand what RSS is? Wonder no more. The people at Commoncraft have made understanding very easy (I think).

I have tried my best to describe this to many people and I find that it works best to show it in action, which I do in many of my workshops and presentations. These guys have put together a great video though and it’s worth watching even if you are a pro since you may find it helpful in trying to describe RSS to the un-enlightened.

Uncategorized

Pam’s Selling Her Hams

Chuck Zimmerman

Pam's HamsNo. This is not about the hams on Pam but the hams that Pam sells. It’s Pams-hams.

According to her website, she’s the retired marketing director of Honeybaked in Michigan. So in her retirement she’s still selling hams. This time for herself. You’ve got to love that spirit and how the web allows us to do things that years ago might not have been possible.

I like ham and I like this idea. Besides it’s Monday, I’m playing catch up (archiving the 900 pictures I took in the last 4 days, 40 video files and 11 interviews). So this story got me into my posting mode.

Thanks to meatingplace.com for the idea.

Food

Dan Wheldon Wins Kansas City Indy 300

Chuck Zimmerman

Dan Wheldon Wins AgainEthanol wins another Indy car race. Actually, driver Dan Wheldon won the race. He’s getting to be regular at this. It was a great race with very little incidents. The ethanol car driven by Jeff Simmons came in tenth so way to got Jeff.

I didn’t post much here this weekend since I’ve doing a lot of photography and interviews. Those are being used mostly on Domestic Fuel and for a number of other purposes, including by my sponsor, the Ethanol Promotion and Information Council.

I’m looking forward to heading on home and sorting through hundreds of photos, many of which you can find in the photo album.

2007 Kansas Lottery Indy 300 Photo Album

Ethanol

Jeff Simmons After Qualifying

Chuck Zimmerman

Jeff SimmonsIt’s the end of the day for me here at Kansas Speedway. The Indy car qualifying is over now and Jeff Simmons got through it okay. His qualifying time is 210.994 MPH. That ethanol fuel definitely has a kick.

After they qualify the drivers all come by the IRL Bull Pen for pics and interviews. Of course I interviewed Jeff. He’s our ethanol champion out there and we’re definitely rooting for him tomorrow.

Jeff wishes he had done a little better in qualifying but says the car races better than it qualifies. I guess we’ll see tomorrow.

Here’s my interview with Jeff:

kansas-city-07-jeff.mp3

2007 Kansas Lottery Indy 300 Photo Album

Audio, Ethanol

Ethanol Fuel Tankers

Chuck Zimmerman

Ethanol Fuel TanksSpecial tankers are on location here at Kansas Speedway to fill the Indy Cars with ethanol.

These are set up right next to the regular fueling station.

It’s just one of the challenges the IRL has to deal with in making this season’s conversion to all ethanol fuel.

2007 Kansas Lottery Indy 300 Photo Album

Ethanol

Danica Patrick Press Conference

Chuck Zimmerman

Danica PatrickI don’t know if you’re a Danica fan or not but some AgWired readers are.

Danica was part of an Indy Racing League press conference on Friday. She got most of the questions.

A full day of activities is taking place without interruption today.

The sun is out and you probably couldn’t ask for better racing weather.

2007 Kansas Lottery Indy 300 Photo Album

Ethanol

Ethanol Radio Remote

Chuck Zimmerman

We’re all about promotion here at ZimmComm New Media and the promotional efforts by EPIC to reach out to the public seemed to be working pretty well this week in Kansas City.

Here’s Indy car driver Jeff Simmons doing a live break on AM 610 radio during the pump promotion they ran yesterday.

2007 Kansas Lottery Indy 300 Photo Album

Ethanol, Video

Final Race Car Tune Ups

Chuck Zimmerman

Rahal-Letterman Pit AreaIt looks like we’ll get a little rain out here at Kansas Speedway. But it’s going to clear up by tomorrow. I think it’s going to be a busy weekend here as we get ready for IRL and 100% ethanol fuel action on Sunday.

This is what’s going on today. Tweaking the cars. The drivers get 2 practice sessions tomorrow prior to qualifying in mid afternoon. This is the Rahal-Letterman garage where they’re working on the #17 Team Ethanol car.

2007 Kansas Lottery Indy 300 Photo Album

Ethanol

Bader Rutter Brings Home The Bells

Chuck Zimmerman

Bader RutterBader Rutter & Associates cleaned up recently at the Business Marketing Association’s Bell Awards.

The BMA Bell Awards recognize and honor outstanding work in business-to-business marketing communications. Among the awards, Bader Rutter received two Bell Awards, the highest honor in a category, and garnered nine Awards of Excellence in a variety of disciplines. The agency received Bell Awards in the business-to-business campaign category for its Merial Recombitek Horse campaign and in the Newsletters/External division for its Dow AgroSciences Vistas magazine.

Agencies

Multi-media Ethanol Promotion Day

Chuck Zimmerman

Jeff Simmons Pumping GasAnother day, another chance to promote ethanol. Most of my morning was working with Team Ethanol on a pump promotion in Kansas City. We braved the cold temperatures to bring some joy and information into the lives of consumers who came out to get some reduced price gas containing ethanol.

Team Ethanol car driver Jeff Simmons was on hand to help out too. Here he is pumping gas along with the rest of the crew. Jeff also signed autographs and even gave away a few tickets to the race.

I’ll be here in Kansas City all weekend working with the Ethanol Promotion and Information Council in various ways. I’ll be posting content onto AgWired and Domestic Fuel. In addition, I’m the still photographer and doing audio interviews like the one I’ve got for you here with Jeff Simmons. We’ll use the audio in the EPIC podcast, “Fill Up Feel Good.” I’m also shooting video and did one-on-one interviews with consumers and people like Jeff. You could definitely say it’s been a multi-media kind of day. I’m uploading all my photos to an online photo album which you can find here: 2007 Kansas Lottery Indy 300 Photo Album.

Jeff says he got good questions from consumers as he was pumping gas for them. He also says that he and his fellow drivers are extremely happy with the performance so far this year of their cars running on 100% ethanol.

Here’s my interview with Jeff:

kansas-city-07-simmons.mp3
Audio, Ethanol