“In today’s consumer-driven environment, just one bad beef-eating experience has the potential for long-term impact for all segments of the food chain,” says Dr. Ken Prusa of Iowa State University.
I will be hearing about that from Dr. Prusa and colleagues Dr. Floyd McKeith, University of Illinois, and Dr. Keith Belk, Colorado State University, at a sensory briefing and wet lab for the media in Ames, Iowa, on Wednesday. 
The purpose of the event, sponsored by Elanco Animal Health, is to help us media folks learn about the importance of sensory research methods used to evaluate the potential impacts of FDA-approved products on beef, the questions it answers and the role it plays throughout the food chain. We are going to be participating in a real-life sensory panel training and evaluation as part of the experience.
Stay tuned for photos, audio interviews and even some video from this sensory experience! Read more on the Beef Quality Center website.

Well I’m sitting on a plane and going no where so why not post from my phone?
Here’s Jeff Simmons (right) with CBOT Chairman Charlie Carey as they oversee the ringing of the bell to kick off trading this morning.
This is a quick post before I board a plane for Burbank out of O’Hare here in Chicago. This fine looking group is the speakers at this morning’s press conference at the Chicago Board of Trade. It was “tribute to the greening of racing morning.” The cars (Indy Cars) and speakers were set up on the plaza outside the CBOT building.
It’s been a while since I’ve given you a Mac update. This one got triggered because I’m writing an article on using a Mac for farm use for
Some busy travel days are coming up for ZimmComm. After tomorrow’s ethanol press conference at the Chicago Board of Trade I’ll be off to Burbank, CA for a little project involving this man,
Pictured here is the Texas A&M University winning team in the National Poultry Judging Contest. You can find a complete
It looks like the
USDA is once again working to develop broadband internet services in rural areas of the country. Yesterday Agriculture Under Secretary for Rural Development Thomas C. Dorr announced the publication of “new proposed rules designed to facilitate the further deployment of broadband services to rural communities nationwide.” It’s only a matter of time before no farmer or rural resident can complain that they don’t have good broadband available.