Hello from downtown Lexington, KY and the Alltech International Feed Industry Symposium and IFAJ board meeting. This is the fountain right outside our hotel. We just got back from dinner at the Woodlands Grill. The award winning chef uses Kentucky Ale in his recipes so of course we had to go there. In case you didn’t know, Alltech owns the Kentucky Ale brewery and I’m hoping to fit in a tour before I have to leave.
So tomorrow morning I’ll be addressing the IFAJ board meeting to talk about blogging and podcasting and showing examples of how these new media tools can be put into practice in an agricultural communications company. If we can do it then I’m sure others can too. Right?
Let’s get back to Kentucky Ale. I got back to my room after dinner and what to my wandering eyes should appear but a six pack of my favorite beer – Kentucky Ale. I like the people at Alltech. I’m interested to hear about the discussion on “Food, Feed or Fuel?” I’ve heard mixed remarks so far. This is an international group and I’ve already spoken with people from the USA, England, Ireland, Albania, Ecuador, Venezuela, Netherlands, Spain and a few other countries. It all depends on your perspective I guess.
I’ve heard it said that in the Unites States we like to drink the best and burn the rest. Here in Kentucky they like to make something called bourbon which I’ve been told you can only find in Kentucky. I tried this one. I always thought a certain Tennessee whiskey I liked was bourbon but tonight I learned that it isn’t. So I guess you learn something new every day, right?
I’ve started an online photo album of course so keep it in your favorites as I build on it while I’m here.

It’s off to Lexington, KY for the
We’ll be country rocking at this year’s
The ZimmCast is done and this week you can listen to interviews with Joel Jaeger, founder of 
Dr. Keith Belk, professor at Colorado State University’s Center for Red Meat Quality and Safety, provided that information for the ag editors attending the
The
Individual booths, red lights to mask colors, positive pressure ventilation to keep out unwanted smells and pass-through sample presentation doors – that’s the environment where trained sensory panelists do their work at the 
We also got to go “backstage” to the prep area and see how they prepare the samples – on George Foreman grills to heat both sides at the same time to the exact desired temperature. Pretty nifty. Then we got to see how they cored meat samples and checked them for tenderness with the shear method. All very interesting. Real sensory panelists don’t get to see behind the scenes, so we felt very special!
How difficult could it be to figure out whether a piece of meat is tough or tender, dry or juicy, flavorful or not? A group of ag journalists found out this week as guests of
Anyway, then we moved on to learning how to evaluate little bits of meat for tenderness and juiciness. Before doing everything we had to eat a bite of non-salted cracker and swish some water around in our mouths to cleanse our palates. When we ate each bite of meat, we had to use a toothpick and place it back between our molars.
When it comes to testing food, it’s all the senses that count, not just taste.
Designing trials for a new animal health product to evaluate meat quality is expensive and complicated, according to Dr. Floyd McKeith with the University of Illinois Department of Animal Sciences. He was one of the speakers at a workshop for ag editors this week in Ames, Iowa sponsored by