Hi there AgWired fans. This morning I’m doing a new media presentation with the folks at John Deere and their agency, BCS Communications. This is an example post for the presentation.
See you later when I get back to the office.
Truffle On The ZimmCast
In this week’s ZimmCast I have a conversation with Aaron Gilbertie, Truffle Media Networks. We talk about our new agreement to work together offering new media services to the agribusiness community. I’m excited about the future of online communications and the folks at Truffle share the feeling. Together we can offer more current channels of communication with our established news blogs and podcasts than you’ll find anywhere else.
For example ZimmComm has established news sites like World Dairy Diary, targeting dairy producers and Domestic Fuel, focused on alternative fuel news while Truffle has several commodity-specific podcasts like SwineCast, DairyCast, PoultryCast and BeefCast. All these channels are reaching a measurable audience and open for sponsorships. That means that many of you can expect to be hearing more from us as we work together to develop these resources while also offering you our services to create new ones customized for your specific needs.
Aaron, along with John Blue from Truffle were recently guests on Podcast 411. You can listen to that interview here (mp3 file).
To listen to my complete interview with Aaron you can download the ZimmCast: 
ZimmCast 104 (31 min MP3)
Or listen to this week’s ZimmCast right now:
zimmcast104-1-29-07.mp3The ZimmCast is the official weekly podcast of AgWired which you can subscribe to using the link in our sidebar. You can also subscribe in iTunes.
ZimmComm and Truffle Joining Forces
The news is out that the agricultural marketing community has a growing new media resource. ZimmComm is joining forces with Truffle Media Networks to offer our combined resources in helping you utilize new channels of communication. We’re maintaining our separate companies and this isn’t a partnership. “Joining forces” is the best way to describe it. I just like to think of us as a force (cool word) and together we can offer more opportunities and draw on more resources to fulfill our client’s needs.
You can learn more about this relationship and what we can offer in this week’s ZimmCast which I’ll be posting next. I’ll be making presentations in Kansas City tomorrow which is why I’m posting this late on Sunday.
(January 29, 2007 – AgNewsWire.AgWired.com) Utilizing the power of social media and new media tools like blogs and podcasts, plus their agricultural marketing expertise, Truffle Media Networks and ZimmComm New Media have joined forces to deliver high-quality, turnkey production and distribution of business-focused new media channels to agricultural companies.
“ZimmComm and Truffle have provided early new media leadership for agriculture and this alliance will facilitate additional innovations. By leveraging the strengths of Truffle and ZimmComm, we now offer agricultural marketers a compelling suite of products and services to help companies engage customers,” says Aaron Gilbertie, Truffle Media Networks.
New media allows companies and customers to regularly and conveniently participate in conversations about industry topics, customer needs and products. ZimmComm and Truffle both have experience in utilizing new media as a communications channel for agriculture. AgWired.com, a ZimmComm property, is the leading destination for agricultural marketers to participate in the conversation of new media. And SwineCast, a Truffle property launched in February 2005, is one of the first agricultural podcasts. With these backgrounds, ZimmComm and Truffle are poised to bring to the agricultural community the resources needed to leverage new media and power agricultural business growth.
Full Release
Beer For Dogs
Our dogs are way too spoiled already. They darn sure don’t need their own beer although they have looked at me with one in my hand as if to say, “Where’s mine?” It’s called Kwispelbier.
After a long day hunting, there’s nothing like wrapping your paw around a cold bottle of beer. So Terrie Berenden, a pet shop owner in the southern Dutch town of Zelhem, created a beer for her Weimaraners made from beef extract and malt.
via AP on Yahoo News.
Zimfo Bites
- Syngenta corn rootworm insect trait stack approved by US EPA.
- Boehringer Ingelheim Hires and Promotes Swine Team Members.
- Ad Space is Available in the 2007 NAFB Directory. Contact Jeremy Povemire.
- Women fill top posts at FAO.
- Put the 77th Annual Convention & Trade Show of the American Society of Farm Managers and Rural Appraisers, February 14 – 17, 2007 in Atlanta, Georgia on your schedule.
New Leadership At Osborn & Barr
There’s some new leadership at Osborn & Barr Communications. Like Steve Kunkel here who is now Vice President of Client Services for the St. Louis office.
Steve came to O&B with a proven record of business growth. Prior to joining the agency, he served as managing partner and account director at Copper Advertising in Kalamazoo, Mich. and directed new business efforts that won accounts with AAA Michigan, HoMedics Personal Care Products and Cielo Baths by Whirlpool Corporation. Steve also served as a vice president and account supervisor for The Puckett Group in St. Louis, where he played an instrumental part in helping the agency more than double its billings and staff in five years.
Suzan Knese has been hired as the Director of Human Resources and oversees all human resources activities within the agency. She also serves as a valuable member of Osborn & Barr’s management team.
Suzan gained extensive knowledge of the advertising industry and the human resources needs of an agency during her nine years as the vice president/director of human resources at D’Arcy Advertising, where she implemented new evaluation plans and assisted the corporate officers with culture integration during two mergers and acquisition. Her prior experience also includes running her own human resources consulting firm, Source One.
Iraq Wheat Harvest
Here’s a timely report from Paul McKellips, Global Outreach Officer, US Embassy Baghdad, The Green Room – Public Affairs GO Team. It’s almost time for Commodity Classic which will include wheat this year so finding out what’s going on with wheat production in Iraq is nice to know. It looks like seed cleaners are making all the difference in the world.
The southern Iraqi Province of Wassit shipped more than 110,000 tons of wheat and 90,000 tons of barley to state silos this past harvest. This is a record yield for the province and four times higher than the 2005-crop season’s 48,000 tons combined. Countrywide, Iraq produced 1.2 million tons of wheat and 144,000 tons of barley. The record harvest can be attributed to American help and improved technology.
Full Report (Word doc)
Listen to his report:
iraq-wheat-harvest.mp340 iPods in 40 Hours
The most interesting direct mail piece I’ve received for the upcoming Cattle Industry Convention Trade Show comes from Elanco Animal Health. It’s 40 iPods in 40 Hours.
You have to go to their booth to register for one of 40 iPod Nanos they’ll be giving away from their booth (#761).
You’ve got to love a company that’s so committed to new media. And since they are why not give away iPods? You’ll be hearing more about Elanco’s commitment to new media in this week’s ZimmCast since I have an interview with Truffle Media Network and we talk about their commodity podcasts which are all sponsored by Elanco.
IFAJ E-News Member Survey Results
The latest IFAJ E-News is out and it contains a summary of the results of an online member survey that was just conducted. The results are interesting. Here’s a selection of what the survey found:
While we only received a small number of responses, the trends were clear. Getting your stories published, limited career opportunities and low salaries all rated highly, each selected by almost 47% of respondents. Limited training or professional development opportunities were important, but did not rate as high, at 33%. Respondents were less concerned about personal safety (only 7%).
Some comments were published too like these:
- “Readers quite often don’t know the difference between an ad and an article. Some papers are owned by the national farmer’s organisations and the companies that advertise sometimes expect to have news articles written about them, otherwise they won’t continue to advertise.”
- “A decline in advertising revenues continually pressures editors to do more with less. That means fewer staffers and less time to produce the quality stories it takes to compete in today’s competitive ag journalism arena.”
- “Low salaries, especially with entry-level positions, makes it difficult to compete with advertising and public relations agencies that pay more. Hiring qualified employees is just more difficult.”
I’m betting that all journalists feel these same concerns today. This new media world is changing the rules. Add in the consolidation that’s taking place with media companies as well as corporations and things just aren’t going to be the same. I look at these times as ones of opportunity though. I’d rather adapt and grow than sit back, complain and wish for the good old days.
Magnetic Attraction
Thanks to Arnold Huelsmann, The Arnold Company, Al Crawshaw, Puritan Magnetics got his picture taken with me and I just have to post it. Arnold, you should be in public relations.
I went to set my camera down in the booth here but Al stopped me before I set it on top of a huge magnet. That would have been a serious problem with a memory card filled with pictures!
I hope you had a good show guys.