Texas cattle producer Lee Haygood is a board member of the American Hereford Association. He chairs the breed improvement committee which he says is a busy committee but he thinks it’s fun.
Lee says the committee oversees the research projects like those we learned about today. He says the industry needs to get more efficient and that the Hereford breed can help accomplish that. So the Heterosis project which we got the first year results of this morning is one that he thinks is key.
As a producer he thinks projects like it will document what they already know but that will attract people back to the breed. He thinks they’re raising the best product they have in years.
Listen to my interview with Lee here: aha-07-haygood.mp3
Or you can download and listen to the interview here: 
Lee Haygood Interview (5 min MP3)
One of the companies that Certified Hereford Beef is working with to market their product is 
The General Manager of 
Here at the American Hereford Association media day I got to eat Certified Hereford Beef and learn more about the program. The President of 
Bill says he loves the Hereford breed and I think you’ll hear that in my interview with him. Bill says that the research programs being done by the American Hereford Association validate what he already knows. He says their goal is to provide a pleasurable eating experience for the American public. I can testify that you’ll get just that if you try a Hereford steak.
The group attending the American Hereford Association media day has just finished another pleasant eating experience. Getting us started here at 
We’ve got media representatives visiting the American Hereford Association offices but AHA has its own publication – 
Jack Ward is the American Hereford Association COO and Director of breed improvement. He’s just finished giving us an overview of a new Heterosis Research Project they’re conducting.
The Executive Vice President of the American Hereford Association is Craig Huffhines. He welcomed us to the media day event and reviewed our day’s activities.
Class is in session at the American Hereford Association offices for agricultural journalists. I think this is the first time for most of us to actually visit the AHA office.
The