Ag CommuniGators of Tommorrow

Cindy Zimmerman July 29, 2008

There are over 80 students in attendance at the Ag Media Summit this week with high hopes of making a career in this fabulous field.

Being Gator alumni ourselves, we have a special affection for the contingent from the University of Florida. I think they said there are 15 or 16 of them here and I did get most of them lined up for this photo. Most of these young people are majoring in Ag Journalism. Chuck and I actually majored in Broadcasting many moons ago (1980), and it was purely fate that we ended up in this field. But, we are more than happy that our lives took us in this direction because these are some of the greatest people in the world and they love to mentor the future of our industry, as these kids will attest.

Ag Media Summit Photo Album

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Ag Media Summit, BASF

Dive In Movie

Cindy Zimmerman July 29, 2008

“Caddy Shack” was the feature film at the Ag Media Summit party by the pool Monday night.

For those of you who have seen the movie, you will likely recall the classic “doodie” in the pool scene. Organizer Diane Johnson, however, had never seen the flick – so when someone asked her yesterday if there would be Baby Ruth candy bars in the pool, she had no idea what they were talking about. That someone did see to it that there were candy bars in the pool – and Diane had the courage to actually play Bill Murray and take a bite.

Fun for all – until the hotel personnel told us to keep the food out of the pool!

Post Update: Diane informs me that the hotel people actually didn’t tell us to keep the food out of the pool – they just wanted to know how long to keep the bars open. Not being “party poopers” after all!

Ag Media Summit Photo Album

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Ag Media Summit, BASF

Advanced Blogging, ZimmComm Style

Chuck Zimmerman July 29, 2008

My Advanced Blogging presentation is about to begin in the Royal Palm West room. The chairs are starting to fill up. (sort of)

This post is just being done in the moments before we get started to provide a live demo for those wonderful souls who are here early to get a front row seat.

I’ll be doing some more demo posting probably so stay tuned here and on Twitter.

Ag Media Summit Photo Album

AgWired coverage of the Agricultural Media Summit is sponsored by:
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Ag Media Summit, BASF

Rolling Stone is Down to Earth

Cindy Zimmerman July 29, 2008

Gene Hemphill of New Holland became fast friends with Chuck Leavell, tree farmer and keyboardist for the Rolling Stones, as soon as Chuck Zimmerman introduced them some time last year. Since then, Leavell has been on the rock and roll side for New Holland, with Michael Peterson being the country side.

By the way – Gene is the one on the right in the photo.

I finally had the great pleasure of meeting Chuck at the Ag Media Summit this week and got a chance to sit down and chat with him about farming, forestry and biofuels.

You can listen to my interview with Chuck here: ams-08-leavell.mp3

Ag Media Summit Photo Album

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Ag Media Summit, Audio, BASF, Forestry, New Holland

New ACT President

Chuck Zimmerman July 29, 2008

The Agricultural Communicators of Tomorrow held it’s annual meeting this morning. You can see a few photos from the meeting in our photo album.

Afterward, the now past national President, Matt Splitter and new President, Katy Teixeira, visited Agwired in the BASF Media Room. Katy says that they’re going to work on their website this year.

I’m hoping that if they come to my advanced blogging session this afternoon, they’ll get motivated to develop some new media tools for ACT online.

You can listen to my interview with Matt and Katy here: ams-08-act.mp3

Ag Media Summit Photo Album

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Ag Media Summit, Audio, BASF, Education

Onset 5 IN Introduced at AMS

Chuck Zimmerman July 29, 2008

Just before the Ag Media Summit started, Intervet/Schering-Plough Animal Health invited a group of journalists to attend a session on their new Onset 5 IN product. At the event I spoke with Dr. Scott Nordstrom, Intervet, about the first intranasally administered, five-way modified-live virus (MLV) vaccine for healthy cattle 3 to 8 days and older. He says that this product challenges traditional thinking that young calves can’t respond to treatment because they have an immature immune system.

Onset 5 IN is designed to stimulate at the site of infection an immune response to  Bovine Virus Diarrhea (BVD) Type 1 and Type 2, Infectious Bovine Rhinotracheitis (IBR), Parainfluenza3 (PI3) and Bovine Respiratory Syncytial Virus (BRSV) – the costliest diseases impacting beef and dairy herds.

“Onset 5 IN is changing the way the beef and dairy industries think about the immune development of calves and, subsequently, the ability to help beef and dairy calves get off to a strong immunological life,” says Dr. Scott Nordstrom, Manager of Veterinary Technical Services for Intervet.

He says, “The bovine fetus has a much more mature immune system than originally believed.1 In fact, the immune system of the fetus is functional at approximately 170 days of gestation. We’ve also learned that development of the immune system is independent of antibody production, meaning the immune system can respond to an appropriately-delivered vaccine without antibody interference. This knowledge underpins the developmental science of Onset 5 IN and is why the intranasal route of administration of Onset 5 IN is so important.”

You can listen to my interview with Scott here: ams-08-nordstrom.mp3
Ag Media Summit Photo Album

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Ag Media Summit, Agribusiness, Animal Health, Audio, BASF

New AAEA Leaders

Chuck Zimmerman July 29, 2008

At today’s annual meeting of the American Agricultural Editors Association, new officers and board members were elected.

The new President is Holly Martin, High Plains Journal, pictured in the center of the group here. Holly says that the big push this year for AAEA will be the combined AMS and IFAJ Congress next year in Ft. Worth. She says they’ll be working on organization and developing additional support for the event which will be a great opportunity to showcase American agriculture to the world. AAEA appears to be in great shape and has 400 members.

I spoke to Holly after the meeting and you can listen to our conversation here: ams-08-martin.mp3

You’ll find photos from the AAEA annual meeting in the photo album.

Ag Media Summit Photo Album

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ACN, Ag Media Summit, Audio, BASF

Trimble Continues to Innovate

Cindy Zimmerman July 29, 2008

Trimble just announced last week that revenue for its second quarter of 2008 was up approximately 15 percent compared to last year. For the Field Solutions segment of the company, the increase was 68 percent, driven primarily by strong demand for agricultural products.

I had a chance to sit down with Rob Lindores, Director of Marketing for Trimble Agricultural, about what the company is doing in the area of precision farming and how they are helping farmers be more productive and efficient.

Listen to my interview with Rob here.
ams-08-trimble.mp3

Ag Media Summit Photo Album

AgWired coverage of the Agricultural Media Summit is sponsored by:
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Ag Media Summit, Agribusiness, Audio, BASF

Amy (Betsy Freese) Winehouse Stops At AMS

Chuck Zimmerman July 29, 2008

We’ve been visited by several celebrities here at AMS.

This morning I met Amy Winehouse, (Betsy Freese, Living The Country Life) who sat in on the AAEA annual meeting.

I think that Betsy made some kind of challenge about AAEA membership and lost.

You can find some additional photos of Amy/Betsy in the photo album.

Ag Media Summit Photo Album

AgWired coverage of the Agricultural Media Summit is sponsored by:
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Ag Media Summit, BASF

Major New Ag Trade Show Announced

Cindy Zimmerman July 28, 2008

The big announcement at the Ag Media Summit today was a new major agricultural trade show to take place in 2010.

The Association of Equipment Manufacturers (AEM) announced AG CONNECT Expo, “a new international agriculture event that will showcase the latest industry innovations, products and technology and offer access to leading industry experts worldwide.” The inaugural Expo is slated for January 12-15, 2010 at the Orange County Convention Center in Orlando, Florida.

“Agriculture today is global and dynamic,” said AEM President Dennis Slater. “Industry professionals want access to the best information and the best people possible, without boundaries. That’s why the member companies of AEM felt the perfect time to initiate AG CONNECT Expo is now.”

Charlie O’Brien, AEM Vice President Agricultural Services, explained that the data supports this effort. “Research reveals that producers and other industry professionals really want more substantive discussions with industry leaders and to learn more about how agriculture around the world will affect their businesses,” O’Brien said.

Listen to Chuck’s interview with Dennis here: ams-aem-slater.mp3

Listen to Chuck’s interview with Charlie here: ams-aem-obrien.mp3

An audio news release with sound bites is posted on AgNewsWire.AgWired.com.

Ag Media Summit Photo Album

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AEM, Ag Media Summit, Equipment

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