Attending Field Days “Critical”

Chuck Zimmerman

Dallas JohnstonIt’s always good to get a grower perspective when it comes to new technology. Dallas Johnston farms 1,500 acres of corn and soybeans in southwest Iowa. He’s taking notes during a field station stop. You can also see that he’s got his AgWired t-shirt with him too! That was my thank you for letting me interview him.

He attends field days like this Monsanto Technology Showcase because “it’s critical.” This is what helps him better understand what’s available to him. He says it allows him to see how plants will actually perform under real life conditions. This particular farm had high winds and he’s able to see how well these plants withstood that.

When it comes to new technology like Roundup Ready 2 Yield Soybeans, he says, “Anytime you can gain a few bushels here, a few bushels there, that’s what makes the difference in our bottom lines that keeps us out there for the next year.” He likes this opportunity to see that new technology on display.

Like a lot of Iowa farmers, this season has had its weather challenges. However, Dallas is optimistic. He says things look very good, especially when you consider the early season rains and late plantings. He knows the verdict is still out but says that right now, “things look very well.”

You can listen to my interview with Dallas here: monsanto-tech-showcase-johnston-interview.mp3

Monsanto Technology Showcase Photo Album

Audio, Farming

More Plant, More Yield

Chuck Zimmerman

Dan JohnsonThis seems like common sense on the surface but University research backs it up. To get more corn yield per acre, plant more plants per acre.

That’s what Dan Johnson, Kruger Seeds, says. He’s in charge of their corn lineup and technical training. At the Monsanto Technology Showcase Tour stop in Elkhart, IA he had a field station devoted to plant populations.

Dan says they talked about Monsanto’s goal of doubling corn yields in the Unites States by 2030. To do that he thinks there are three components to keep in mind. One is to improve the germ plasm to increase yield potential. The second is to develop trait technology that protects that potential and finally, to try some different things agronomically.

One of the things Dan is challenging growers to do is look at their plant populations. “There’s two ways you can improve your corn yield. One is making bigger ears. The easier way to do it is having more ears per acre.” Dan says the technology is allowing heavier plant populations. In fact, he says that University research shows that growers can plant about 10 percent more per acre. He recommends that growers test this on their farm.

You can listen to my interview with Dan here: monsanto-tech-showcase-johnson.mp3

Monsanto Technology Showcase Photo Album

Audio, Corn, Seed

Zimfo Bytes

Melissa Sandfort

    Zimfo Bytes

  • Cyndi Young-Puyear of Brownfield Ag News was named the 2008 Service to Agriculture Award recipient at the Illinois State Fair Agriculture Day Luncheon on August 12. The award is sponsored by Farm Credit Services of Illinois. In 1997, she joined Brownfield as Regional Farm Director and was named Farm Broadcaster of the Year by the National Association of Farm Broadcasters. She was promoted by Brownfield to farm director and manager in 2001.
  • The Prairie State Technology Center recently opened in Champaign, Ill., is a state-of- the-art facility created with the purpose of educating agriculturalists on the value of information management and the foundational applications needed to glean that value. The Prairie State Technology Center is being spearheaded by Precision Ag Equipment Co.
  • Deere & Company will enhance its parts service capabilities in the U.S. and Canada by investing in capacity expansions at Deere’s primary parts distribution center in Milan, Ill., and three additional locations in the western U.S. and Canada. The Parts Distribution Center in Milan, Ill., will be expanded over 300,000 square feet to meet the capacity needs of the growing parts business. Three other locations will become regional distribution centers after having served as emergency parts depots.
    Zimfo Bytes

    Crop Report Diving

    Chuck Zimmerman

    Tricia Braid Terry Sky DiveSince I got this picture from Tricia Braid Terry, RFD Radio Network, I assume it’s okay to share with the agrimarketing world.

    There’s more than one way to get a view of how crop conditions are coming along. I’m not sure this is one that most ag journalists would pick. I mean, how much can you see at 120mph, falling about 6000 feet?

    I’m assuming her partner was doing color commentary. That is, if they were live, on-air. At least they were falling through air.

    Tricia has video, so I’m waiting for it to come out on YouTube.

    Media

    Tricia and Leah Prepare for Farm Progress Show

    Chuck Zimmerman

    Tricia Braid Terry and Leah GuffeyThese farm broadcast babes will be attending the Farm Progress Show once again this year. This is a picture from early in last year’s show. They’ve both got news to tell though and you’ll have plenty of opportunity to talk to them about it next week.

    Tricia Braid Terry (left), RFD Radio Network, will let you in on a very creative way to do a crop report. I don’t have any pictures of it yet but I’m hoping to get at least one. I’ll let her tell you about it. Let’s just say it was “thrilling.”

    Leah Guffey, WFMB AM/FM, has news too. Here’s an excerpt from her email.

    I wanted to take a minute and let you all know that as of September 19, 2008 I will no longer be reporting farm news for WFMB AM/FM. After the last 5 years I’ve decided to take a different route in life and work for the City of Springfield’s Convention and Visitors Bureau with Ag and Auto Show Sales so I’m not leaving the Ag world, but I am leaving radio after 16 years. It certainly wasn’t an easy choice but I’m thrilled to have this opportunity. I’ll be starting at SCVB on September 29. I’ll still be at the Farm Progress Show and I look forward to seeing many of you there.

    We know where to find you online Leah, so you can count on us staying in touch.

    AgWired coverage of the 2008 Farm Progress Show
    is sponsored by: BASF and New Holland

    BASF, Farm Progress Show, Media, New Holland

    How A Farmer Uses Media

    Chuck Zimmerman

    Hal SwaneyAt this year’s NAMA Boot Camp, attendees got to hear from a panel of producers. One of them was Hal Swaney, Platte City, MO. Hal has a very diversified family farm with corn, soybeans, cattle and burley tobacco.

    I asked him what his primary sources of information are for making buying decisions. He says that he’s very “local” minded. He buys all of his products locally and consistently from the same individuals and dealers. He says almost 100% is from personal contact. He’s a big supporter of the University Extension system and does admit to going out of state to the University of Kentucky for tobacco information.

    When it comes to media here’s what he says. “I don’t use the internet whatsoever.” He says he reads the local morning paper but not for ag information. He gets plenty of farm magazines but says he reads them on an “as needed” basis and he doesn’t read all of them. He rarely ever looks at direct mail pieces.

    When I asked him about his mobile phone he says that he gets an in-frequent market update.

    You can listen to my interview with Hal here: nama-boot-camp-08-swaney.mp3

    Check out the NAMA Boot Camp Photo Album.

    Farming, Media, NAMA

    Media Preview Farm Progress Show

    Chuck Zimmerman

    Farm Progress Show Ribbon CuttingI could not attend yesterday’s media luncheon at the Farm Progress Show so I had to solicit a couple of pictures. Thanks to professional photographer and all around media tent good guy, Gene Hemphill, New Holland, for sending these along.

    In this first one you can see Don Tourte, Farm Progress Companies, cutting the ribbon. He’s joined by a number of local leaders.

    Farm Progress Show Media PreviewThose leaders and a number of visiting media then got a tour of the show by tram. I think Gene was at the front of this group to get this shot.

    I’ll be heading to Boone, IA, along with Laura McNamara, on Monday. We’re hoping to get set up in the media room in the afternoon. Right now I’m planning on having AgWired Live TV going for as much of the show as I can. I’m going to try to webcast the press conferences from the media tent. Let’s keep our fingers crossed for good high speed internet.

    AgWired coverage of the 2008 Farm Progress Show
    is sponsored by: BASF and New Holland

    BASF, Farm Progress Show, Media, New Holland

    Kristy Mussman is Princess Kay of the Milky Way

    Chuck Zimmerman

    Kristy MussmanHere’s the new Princess Kay of the Milky Way. She’s Kristy Mussman, a 19-year-old college student from Claremont, MN. Her crowning took place at the Minnesota State Fairgrounds on Wednesday.

    As Princess Kay, Mussman, who represents Steele County, will serve as the official goodwill ambassador for Minnesota’s nearly 5,000 dairy farmers.

    Kristy is the daughter of Mike and Julie Mussman of Claremont, and is a student at the University of Minnesota-St. Paul majoring in applied economics with an emphasis in marketing and a minor in mass communications.

    One of Mussman’s first duties as Princess Kay will be to sit in a rotating cooler for nearly eight hours on the opening day of the Minnesota State Fair to have her likeness sculpted in a 90-pound block of butter. Each of the 11 other finalists will have her likeness carved in butter during the fair, as well. This year marks the debut of a bigger and better butter-sculpting booth. The new booth is more energy efficient than its predecessor, and will allow a greater number of visitors to get a good view of the sculpting.

    Throughout her yearlong reign as Princess Kay of the Milky Way, Mussman will make public appearances to educate consumers about dairy farmers’ commitment to providing wholesome milk and dairy product and caring for their animals and the land.

    Ag Groups, Dairy

    Pro Farmer Midwest Crop Tour Concludes

    Chuck Zimmerman

    Pro Farmer Midwest Crop TourThe Pro Farmer Midwest Crop Tour is concluding today. One of the sponsors is Pioneer Hi-Bred. Pioneer agronomist, Will Smart, has been on the Eastern leg of the tour and filed this report on Tuesday near Bloomington, IL.

    Corn observations include:

    * Early to late planted corn which started in mid-April and finished in mid-June.
    * Kernel abortion is evident in early crop due to high populations and due to later-than-normal pollination.
    * The late crop is characterized by higher common rust pressure and some brittle snap.
    * The early crop is mostly between dough to dent and the late crop is in blister stage.

    We’ll monitor stalk quality as this crop experiences late-season stress from dry weather and nitrogen deficiency.

    Soybeans are late pod to early fill. Some minor diseases were observed such as sudden death syndrome. Weather conditions could favor SDS advancement.

    You can listen to his report using this link (mp3).

    Midwest Crop Tour’s primary goal is to provide the industry with accurate late-season information about likely corn and soybean yields during the upcoming harvest season at the state and regional level.

    Results from the Tour obviously have a big impact on Pro Farmer’s annual crop production estimate released at week’s end. But observations gathered during Tour can be just as important as the data itself – especially in a year like 2008 when the crop’s development is anything but normal.

    Agribusiness, Audio, Media, Pioneer

    Food Journalists Preparing to Meet in Houston

    Chuck Zimmerman

    Association of Food JournalistsThe Association of Food Journalists is getting ready to hold its annual meeting in Houston on October 15-18. They’ll be overlapping a day with the American Association of Sunday and Features Editors. Anyone know how many journalist associations there are?

    The Association of Food Journalists, Inc., is a networking system especially created for journalists who devote most of their working time to planning and writing food copy for news media worldwide.

    AFJ’s primary goal is to encourage communication among food journalists. In addition, AFJ tries to increase members’ knowledge of food and to sharpen their writing, design and broadcast skills. The group also strives to foster professional standards among its members and other members of the media.

    They’ve got a blog with the most overused name in the world, “Association of Food Journalists’ Food For Thought.” The blog hasn’t been getting fed much lately though since the most recent post is dated, May 14.

    Media