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Melissa Sandfort

    Zimfo Bytes

  • Tarter has joined Tractor Supply to co-sponsor the Diversified Livestock Production Proficiency Award Program for the 2008 National FFA Convention to be held in Indianapolis, Ind., from Oct. 22-25. The Diversified Livestock Production Proficiency Award recognizes FFA members’ application of best management practices to efficiently produce and market a combination of two or more livestock-related species such as beef, dairy, swine, sheep or poultry.
  • Kemin Industries, Inc. announces the introduction of LYSOFORTE brand Biosurfactant into the U.S. market. LYSOFORTE, the only product of its kind worldwide for animal agriculture, enhances the absorption of fatty acids as well as other nutrients, or it can be used to partially replace oil or fat being added to diets which results in a direct cost savings while still maintaining animal performance.
  • Fluidigm Corporation and BIOKÉ announced that Enza Zaden has chosen the Fluidigm’s BioMark System for Genetic Engineering and the new 96.96 Dynamic Array to help assure the quality of its seed supply.
  • KL Energy Corp. announced that it has acquired KL Process Design Group. This acquisition and accompanying funding will allow KL Energy Corp. to develop its second commercial scale cellulose-based ethanol production facility.
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    Year of the Utility Tractor

    Chuck Zimmerman

    John Deere Year of the Utility TractorWe’ve heard from John Deere that this is the “Year of the Utility Tractor.” That means they’re showing their commitment to the rural lifestyle market. In this week’s ZimmCast I’ll have some very interesting interviews about how John Deere is targeting this market.

    Before I left the Drive Green media event I spoke with Barry Nelson, Public Relations Manager. He says that although we had a lot of traditional ag media present, most publication groups now have a rural lifestyle-focused magazine. Many of those attending hadn’t had a lot of experience with the equipment on display and he says they were especially surprised at the customized rolling boom box Gator utility vehicle.

    You can listen to my interview with Barry here: drive-green-08-nelson-2.mp3

    You can also download it with this link: Barry Nelson Closing Interview (mp3)

    John Deere Drive Green Photo Album

    Audio, Equipment, John Deere, Tractor

    Drive Green Utility Tractor Road Show

    Chuck Zimmerman

    John Deere Drive Green Tour TruckShortly after the first of the year this mammoth John Deere truck will hit the road visiting select dealers from Texas to Georgia with the Drive Green Utility Tractor Road Show. I’ll be joining the tour and

    The dealers we’ll be visiting will be offering the new utility tractors to their customers and customers will have a chance to ride and drive them. Ron Lang is the truck man. He says they’ve outfitted a Kenworth truck with a 53 foot van. He says they only got started in early September and just completed the truck before the media event I attended.

    If you’d like, you can listen to my interview with Ron here: drive-green-08-truck.mp3

    You can also download it with this link: Drive Green Tour Truck (mp3)

    John Deere Drive Green Photo Album

    Audio, Equipment, John Deere, Video

    Pfizer and Martin Williams Win CEBA

    Chuck Zimmerman

    Pfizer CEBA AwardPfizer Animal Health and agency, Martin Williams, did very well in ABM’s CEBA awards.

    American Business Media recently awarded its 13th annual Creative Excellence in Business Advertising (CEBA) Awards. Pfizer Animal Health and agency Martin Williams took top honors for “Chicken Soup,” a print ad promoting the leading cattle anti-infective brand DRAXXIN® (tulathromycin) Injectable Solution.

    DRAXXIN Winning AwardThe CEBA awards were founded in 1995 to recognize creativity and celebrate outstanding achievements in business-to-business advertising.

    “We are excited to be recognized by this prestigious group of advertising experts,” said DRAXXIN Marketing Manager, Dave Korbelik. “This campaign has received great response from cattle producers and veterinarians. It’s a great way to remind the beef cattle industry what DRAXXIN is all about – it gets the job done right.”

    The DRAXXIN ad won first place in the single ad, page or less, with annual media budget of less than $100,000 category. The ad appeared in the publications Drovers, BEEF and High Plains Journal.

    Uncategorized

    John Deere Lawn and Garden

    Chuck Zimmerman

    Greg WeeksIn the area of commercial and consumer equipment is a whole line of new John Deere equipment to tackle your lawn and garden. At our Drive Green media event Gregg Weekes gave us the lowdown on the new yard tractors.

    For example he says the X360 line now has power steering and power lift. In the X700 Series you can now get 4 wheel drive and steering. That got a lot of attention when we went out in the field to ride and drive them.

    If you’d like, you can listen to my interview with Gregg here: drive-green-08-lawn-garden.mp3

    You can also download it with this link: Lawn and Garden (mp3)

    John Deere Drive Green Photo Album

    Audio, Equipment, John Deere, Video

    Digitel Wireless in the Sunbelt

    Chuck Zimmerman

    Sunbelt Ag ExpoIt seems like having a web cloud over your farm show is the “in thing” now. This time it’s Sunbelt Ag Expo. That’s good to know because that’s where I’m heading tomorrow.

    Sunbelt AG Expo 2008 exhibitors and visitors will be able to access the Internet, wirelessly, from anywhere on the show grounds for a 3rd consecutive year. After last year’s very popular and successful deployment of wireless Internet, Expo sponsors and Digitel will provide this service once again.

    The 2008 Sunbelt AG Expo will host new and innovative wireless AG technologies powered by a recently deployed 180 mile wireless broadband ‘backbone’ that connects 5 rural counties in southwest Georgia. The rural broadband network is owned and operated by the South Georgia Regional Information Technology Authority (SGRita) and was built with the help of Digitel and Digitel Wireless. (For more information, go to www.sgrita.org)

    Farm Shows, Internet, Sunbelt Ag Expo

    Instant Feedback

    Cindy Zimmerman

    AEM Forum Auto ResponseHow many times have you been at a meeting and had to fill out some survey at the end giving your evaluation of how the meeting went and each individual presentation?

    That would be everyone. And then the people who did the meeting have to get all those pieces of paper back and add up all the responses and take up a bunch of time trying to figure out what worked and what didn’t.

    Well, the Association of Equipment Manufacturers used a high tech method to get feedback immediately at last week’s AgExecutive forum with a cordless response system. Kind of like what they use on “America’s Funniest Home Videos” to pick the $10,000 winner at the end, you know?

    Besides using it to get feedback on the meeting, they also had some fun with it asking questions on different topics and getting immediate responses by percentage. Pretty cool.


    See photos from the AEM AgExecutive Forum here.

    AEM, Technology

    Commodity Panel at AEM Ag Exec Forum

    Cindy Zimmerman

    Three commodity organization representatives attempted to answer the question on everyone’s mind right now regarding commodity trends – where are we headed?

    AEM Forum CommoditiesSteve Censky of the American Soybean Association, Fred Stemme with the National Corn Growers Association and Alan Tracy of US Wheat Associates all made presentations and took questions from the audience at the Association of Equipment Manufacturers AgExecutive Forum last week in St. Louis.

    Steve noted the importance of biotechnology in the soybean industry and the increase in global demand for soybeans. “Global demand since 1990 for soybeans has been rising at 2x that of corn and almost 4x that of wheat or rice,” Steve said. “That is because people around the world have been improving their diets, which means more oil in the diet and more meat, which is good for the soybean industry.”

    Fred started off his presentation with a flawless report on closing futures prices – sounded as good or better than any farm broadcaster I know – making bad news sound good! His presentation focused on the increase in corn yields since 1944, which can allow them to meet the feed, food and fuel needs of the world. “Who would have imagined 60 years ago that today we could produce on the same number of acres, 85 million acres, nearly four fold the size of crop,” Fred noted. “We went from about 3 billion bushels to 13 billion bushels last year.”

    There was a bit of good-natured competition between the three. Alan pointed out that wheat may be losing acres to corn and beans, but he likes to remind his two colleagues that “mine is the only product that is mentioned in the Lord’s Prayer.” He noted the increase in wheat production in the Black Sea area, such as Ukraine, and he showed a graph comparing the similarities in weather between that region and the Midwest, suggesting that we “teach the Russians to grow corn and soybeans.”

    Lots of good stuff in their presentations, which you can listen to here:
    aem-forum-08-commodity-panel.mp3

    I also interviewed Fred and Alan – listen to them here:

    Fred Stemme aem-forum-08-stemme.MP3
    Alan Tracy aem-forum-08-tracy.mp3


    View and download photos from the AEM AgExecutive Forum here.

    AEM, Audio, Corn, Soybean, Wheat

    John Deere Gators Create Thunder

    Chuck Zimmerman

    John Deere Gator XUVUtility tractors weren’t the only vehicles we got to ride and drive at the John Deere Drive Green product launch. We also saw the new Gators.

    This one you see is a customized unit that’s got a monster sound system built in. It came out blasting a little “Thunderstruck” from ACDC (the ringer on my phone!).

    It’s a good example of what you can do with one of these if you want to.

    I took a ride with John Gilbeck in a Gator XUV. We went around the obstacle course with me holding the camera.

    I let him explain all the new features of these great utility vehicles.

    If you’d like, you can listen to my interview with John here: drive-green-08-gator-ride.mp3

    You can also download it with this link: Gator Ride (mp3)

    John Deere Drive Green Photo Album

    Audio, Equipment, John Deere, Video

    Self Image in Water

    Chuck Zimmerman

    Me BeachI really appreciate John Deere holding their Drive Green media event in Sarasota, FL. After all, it is my home town.

    So, after the event was over I stayed an extra couple days to see some high school friends and family.

    And no stay in Sarasota would be complete without a trip to Siesta Key Beach. The water was absolutely perfect (clear green and 78 degrees).

    I’ll be on the road most of the coming weeks so this was a chance to kind of re-charge the agriblogging batteries a little bit.

    Next week I’ll be at Sunbelt Ag Expo in Moultrie, GA before heading to Kansas to do some new media training at the Communications Officers of the State Departments of Agriculture (COSDA) annual meeting.

    Uncategorized