Cindy wrote a great post on the JackPlot!™Vegas.com website that provides the whole background of the project. Since this is a great example of creative agrimarketing and integrating the use of new media I just thought I’d share it:
The JackPlot!™ game is a pretty unique way of reaching out to farmers beyond traditional advertising and trade show exhibiting.
One of the minds behind the development of the game was Josh Krenz, marketing manager with Winfield Solutions on the Croplan Genetics brand – who is also serving as one of the game show hosts here in Vegas.
“The concepting of the game began in the fall of 2006,” Josh said. “The game itself was finally complete in February 2008.”
Josh says they wanted the game to be educational and fun. “We actually did a survey here a couple weeks back of folks that had played the game or received it in the mail and 75 percent said that it was fun and educational, so we achieved our goal.”
The game was sent to 25,000 growers nationwide who were close to one of the Answer Plot® events this year and 16 of them were randomly selected to become high rollers here in Vegas for the first-ever JackPlot!™ National Competition.
Listen to an interview with Josh about the game: jackplot-josh.mp3
After today’s BI PRRS Foundations Seminar I went upstairs at the Marriott to the 
The whole focus of today’s BI Foundations Seminar is on area and regional control of the PRRS virus. One of our presenters did some research on just how well applying control techniques works on a wide area basis. He’s Dr. Dale Polson.
The first presentation at the Boehringer Ingelheim Foundations Seminar was on the “Impact of a modified-live PRRS vaccine intervention on a population of pigs infected with a heterologous isolates.” Presenting was Dr. J. P. Cano from Venezuala.
The man who is keeping the program running here today at the BI Foundations Seminar is Dr. Bob Morrison. He’s our emcee and right now as I post this, our panel leader.
The Boehringer Ingelheim Foundations Seminar is underway and we’re already on the second speaker in the program today.
It looks like Cindy made it through the 
The streets of Chicago have a little snow on them but it’s warm inside. The 
The JackPlot!™ National Competition officially got underway here at the Las Vegas Hilton yesterday sponsored by 
The object of the game is to have the most bushels at the end – kinda like farming! In order to do that, you have to make good planting decisions. Meanwhile, the audience has been having a good time answering questions themselves for prizes!