After just getting home I saw that my copy of the Jeff Jarvis book, “What Would Google Do?” has arrived. I highly recommend reading this book and I’ll probably do an occasional post about something I find in it.
For starters, on the first page:
The mass market is dead, replaced by the mass of niches.
Boy, how hard is that for the traditional marketer to accept much less understand?
How about:
Owning pipelines, people, products, or even intellectual property is no longer a key to success. Openness is.
I can’t tell you how many times I’ve been asked why all the information we publish is “free.” Why do we teach other people about new media? Or as most put it, “to do what you do?” Why would we place our content online, especially in platforms like YouTube or Flickr?
Hmm. Let me think about that for a minute. Could it be because that’s where the people I want to interact with are? Could that be where your customers or members are?
The Dixie Deer Classic will end tomorrow but I won’t be here. I finished up my work with the Drive Green Tractor Utility Show this afternoon. 
Anyway, I found an article at the Poynter Institute titled, “
After a busy week of tests and projects, I finally headed out of Brookings to start SDSU’s Spring Break. While I’m not headed to Cancun like a lot of my classmates, I have a week of fun things planned to do, both work and play. While I was on my way home yesterday, I stopped at Schlagel Farms to work on a story about their century old farm. Here is owner of the homestead, Mona Schlagel, at the original site near Raymond, S.D.
Established in 1899, the 160 acres of this plot was established during the Homestead Act. The Homestead Act allowed for a pioneer to own the land they settled on after five years if they built a house on it, plowed the land, dug up a well and actually lived there. The Schlagel family traveled from Illinois to South Dakota to pursue a new life, and in 1906, the homestead was finally theirs. Since then, this plot of land has continued to stay in the Schlagel family. In 2008, they were recognized at the South Dakota State Fair for their century farm.
Who would have thought that an aviation museum would be a good venue for a party? But the 
One of the very cool things was a great place for kids to play while the adults mingled. They even got their own special menu of pizza and chicken nuggets! 
The president and COO of 
The world faces some serious challenges… as pointed out in a Farm Foundation report released last December (see 
He says he’s grown old with the Dixie Deer Classic. But Bruce Blackwell, General Manager, doesn’t look old to me. I caught up with him relaxing on a golf cart this afternoon. I made him get up for a picture though. He says the show started in 1981. He says the easiest way to describe the show is, “a great big convention for hunters and outdoorsmen.” The exhibits haven’t changed but there are more of them that include outfitters, equipment and art.
The 
Our friends at 
Here’s another case of the shooter getting shot. And I don’t mean Deer or Deere.