Although I can’t say Earth Day gets me very excited the idea that a lot of people may be wearing some soybean underpants, well, you decide. These are soy shorts made by Uranus which has the slogan, “Help save planet earth starting with Uranus.”
Soy fabric is luxuriously soft and comfortable, often likened to silk or cashmere. Many of the product testers compared wearing soyshorts to “being totally naked.” Besides being softer than cotton, soy fabric is more durable and long-lasting (and it keeps getting softer the more times you wash it). It dries quicker than cotton and is extremely easy to care for, being machine-washable and dryer-safe (use low heat to prevent shrinkage). It is warmer than wool, but absorbant and breathable, making it the ideal fabric for warm or cool weather.
To get a better feel for what it’s like to wear these they even have video:
Via Steve Fairchild.
The definition of the word “Novus” is new – and that describes 
It is time for another edition of “Guess Whose Boots.”
Cindy and I are in post-NAMA recovery. However, we may be physically tired but we’re emotionally charged. Those of you in agricultural marketing and communications will be too once you hear this week’s program which features an interview with Curt Blades, 
As you would expect, farmer use of the internet as a source of news and information has skyrocketed and this study provides further documentation of that fact. Curt says the study is projectable and provides breakouts for age and income demographics. Once again it shows that the higher the farm income level, the higher the use of the internet. He says they also found that high speed internet access is much more widespread than many think. I think you’ll enjoy hearing about this new study of farmer media use habits.
Today’s world insists that people have a diverse set of knowledge if they want to keep pace with all of the changes around them. Whether you are a major agri-business or a blogger trying to figure out how to put a photo set on Flickr (oh, thank you great Chuck One of Blogging Knowledge!), the more you know, the better.
While the students taking part in the Novus International Undergraduate Networking Day got lots of practical advice and a firsthand look at the operations of some of the biggest and best agri-businesses in the world in the form of Novus, Pfizer and Monsanto (all conveniently located in the St. Louis area, some of the most valuable education these Missouri Colleges Fund scholarship recipients got was the intangible advice handed down.
A common theme that the Missouri Colleges Fund student scholars heard during the Novus International Undergraduate Networking Day was that many people start down one career path toward a destination but end up somewhere they never expected. Folks like Vanessa Stewart and Judy Lamb talked to the students about how their lives started out in one job and winded and turned until they ended up where they are today. Vanessa starting in the lab and ending up currently working on the business sales end of the company… Judy once working for a major brewery and now in charge of Novus’ product registration. These twists and turns and how you have to be ready for what life deals you has not been lost on the bright scholars touring the facilities at Novus, Pfizer and Monsanto.
Lots of people would like to try all types of new and innovative things at work, but not everyone is lucky enough to work at a place that encourages true, outside-the-box thinking. But, as the Missouri Colleges Fund scholars found out during their Novus International Undergraduate Networking Day, that kind of behavior is heartily encouraged.