Pujols Pulls For Milk

Chuck Zimmerman

I admit to being a St. Louis Cardinals baseball fan. Not a fanatic but a fan. Albert Pujols has been one of my favorite players in recent history and I’m glad to see him wearing the mustache.

They may represent completely different sports, but when it comes to the health and fitness of America’s youth, these athletes play on the same team. Today, MVP baseball slugger Albert Pujols joins fellow Milk Mustache athletes, NBA All-Star and Utah Jazz point guard Deron Williams and gold medal gymnast Shawn Johnson, as part of the Milk Mustache “Dream Team” to inspire teens to “Drink Milk for a Change.” They know that drinking milk can help make a difference – for their bodies and now through a special community service opportunity in their world.

Lowfat milk has nine essential nutrients, including calcium and vitamin D for strong bones and protein for lean muscle. Studies suggest being active, eating right and drinking three glasses of fat free or lowfat milk each day may help maintain a healthy weight.

Pujols ad, which reads, “Want muscle? got milk?” reinforces the importance of milk’s high quality protein. Along with regular exercise, protein can help build and maintain lean muscle – essential for athletes like Pujols to perform their best on the field.

“For me, I drink lowfat chocolate milk after a long day on the field,” said Pujols, who was on hand to unveil his new ad at the St. Louis Cardinals spring training facility in Jupiter, Fla. “It’s a natural source of protein plus it has carbs so it helps me rebuild and refuel my tired muscles after being active. It’s an important part of my recovery routine to get ready for the next nine innings, season after season.”

Ag Groups, Dairy

Enhanced Turf Nutrition

Chuck Zimmerman

Elizabeth GuertalEnhanced turf nutrition was the subject of a presentation by Elizabeth Guertal, Auburn University, at the Enhanced Efficiency Fertilizer Conference.

Elizabeth says EEF’s are very important to the turf business for two reasons that include economic and environmental. She says that she’s done some work in this area that found that the controlled release sources had much less nitrogen loss to the atmosphere as compared to urea which is the source most prone to loss.

You can listen to my interview with Elizabeth below.

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Audio, Fertilizer

United Fresh Produce Association Launches UnitedFresh.TV

Chuck Zimmerman

UFPA will launch UnitedFresh.TV with a live broadcast from their Las Vegas Convention. They’ll have daily on-demand video covering their educational sessions. I’m loving how the use of live web streaming and on-demand video is gaining momentum in ag communications!

The United Fresh Produce Association will launch a new online media website, www.UnitedFresh.TV, with the first live interactive webcast targeted to produce marketers and retailers from the floor of its annual convention.
The one-hour live internet broadcast will feature a discussion with winners of the United Fresh Retail Produce Manager Awards Program, sponsored for the past six years by Ready Pac Foods, Inc. The streaming video session will air live at 1:00 p.m. PDT in Las Vegas (4:00 p.m. EDT), Thursday, April 22. The broadcast will allow for live questions from internet viewers worldwide, in addition to United Fresh convention attendees on the trade show floor. Read More

Ag Groups

Insight on N-sight

Chuck Zimmerman

Brian WadeFor some insight into the N-sight technique we heard from Brian Wade, AGROTAIN. He was on a panel discussion here at the Enhanced Efficiency Fertilizer Conference. He covers Europe, the middle east and Africa and is based in Switzerland. He comes from an Iowa farm too.

Brian spoke about the N-sight technique: A visual and quantitative analysis of urea hydrolysis and ammonia loss from soil. He says the N-sight technique was a project to develop a system to better understand nitrogen losses by “seeing” into the soil. He compares it to an MRI for a body scan. The value to the industry is better understanding to identify ways to reduce the losses. He says “our main goal is to prevent the loss of nitrogen.”

You can listen to my interview with Brian below or watch the video.

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AgWired High On List of 50 Best Farm/Agriculture Blogs

Chuck Zimmerman

It’s always nice to receive recognition for your work. Carol Brown of Online Degrees.net notified me last night that AgWired is on the list as well as our AgNewsWire.AgWired.com website.

You can find their list of 50 Best Farm and Agriculture Blogs here.

They have some other interesting lists that include 50 Best Beer Blogs and 100 Best College Sports Blogs.

Uncategorized

Reducing Nitrous Oxide Emissions

Chuck Zimmerman

Ardell HalvorsonOne of our keynote speakers at the Enhanced Efficiency Fertilizer Conference was Ardell Halvorson, USDA-ARS. His focus was on the effect of EEF’s on nitrous oxide emissions from various cropping systems.

He said that the work he’s been doing shows that the use of EEF’s has helped reduce nitrous oxide emissions in his area in Colorado. He says that this is important since it’s one of the main contributors to greenhouse gas emissions. This is good for global climate change.

You can listen to my interview with Ardell below or watch the video.

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Audio, Fertilizer, Video

Controlled Release Big Element of Enhanced Efficiency Fertilizers

Chuck Zimmerman

Scotts GuysThere are people from universities as well as fertilizer companies attending the Enhanced Efficiency Fertilizer Conference. These are the guys from The Scotts Company. I spoke with two of them on a break today. They’re Karl Shrom, Specialty Ag Marketing Manager and Keith Santner, Technical Services Manager. They both work in Scotts Professional Business Group. Many people are familiar with their consumer division and products like Turf Builder. These guys work on the ag side with products that are targeted to specialty markets like strawberries in California.

Scotts is a company that is a world leader in producing controlled release fertilizers which fall into the overall category of enhanced efficiency fertilizers. Karl says these products allow producers better efficiency while becoming more environmentally friendly and also providing economic benefits. Keith says that our natural resources are not limitless so more efficient fertilizer is an important technical advancement for crop production. You’ll hear them echo comments I’ve heard several times today that EEF’s are a growing category of the fertilizer business.

You can listen to my interview with Karl and Keith below.

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World Market For Enhanced Efficiency Fertilizers

Chuck Zimmerman

Sarah LandelsOne of our keynote speakers at the Enhanced Efficiency Fertilizer Conference is Sarah Landels, Managing Director, AgIndustries Research & Consulting, Inc. Her job was to talk about the world market for EEF’s. Let’s just call them EEF’s since that’s easier than Enhanced Efficiency Fertilizers, okay?

Sarah conducted a study on this subject a few years ago and presented information from it as well as speaking about the future. She says that EEF’s in the ag market are still in the early stages but growing rapidly. In fact, she sees most of the growth in the EEF market in agriculture.

You can listen to my interview with Sarah below.

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Smarter Fertilizers

Chuck Zimmerman

Enhanced Efficiency Fertilizer ConferenceWe seems to have a full house for The New Ag International Enhanced-Efficiency Fertilizer Conference here in Miami. We’re now in the afternoon sessions. I’ve been conducting interviews and recording presentations and I’ll probably be posting them over the next week or so.

You can see that AgWired is online in the back of the room. Yes, that’s my Mac on the table.

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Fertilizer

Nicholson Kovac Selected By USGC For Public Relations Campaign

Chuck Zimmerman

Nicholson Kovac has been selected by the U.S. Grains Council as its integrated marketing communications agency for their 2010 “Partners in Agriculture” international public relations campaign.

Nicholson Kovac will provide public relations services, including media relations and event coordination, for a series of commemorative events that will take place in Japan in 2010. These events, part of the “Partners in Agriculture” series of events, will be coordinated by the Foreign Agricultural Service (FAS), of the U. S. Department of Agriculture (USDA), with the U.S. Grains Council and other cooperative groups as key sponsoring partners. The program celebrates the rich history of agricultural trade between the United States and Japan, the largest foreign market for U.S. coarse grains.

To ensure seamless coordination between the USGC headquarters in Washington, D.C., USGC employees in Japan and Tokyo-based FAS representatives, Nicholson Kovac has teamed up with the Ashai Agency, a leading integrated marketing communications agency in Japan. Both Nicholson Kovac and Asahi belong to Worldwide Partners, Inc., the world’s largest owner-operated agency network made up of 90 independent agencies.

“Nicholson Kovac provided us the most creative proposal for addressing the complexities of this project. We anticipate this partnership will help to enhance the effectiveness of our efforts,” said Thomas C. Dorr, president and CEO of the U.S. Grains Council.

Ag Groups, Agencies, USGC