Speaking of podcasting, an article out today on eMarketer speaks to the value of the niche audiences created by topical podcasts. According to long-tail theory, these targeted audiences should be especially valuable to advertisers and marketers. Although the audiences are small, each listener or viewer is very interested in the subject, and the audiences should therefore carry commensurately higher ad …

I haven’t forgotten that we had a drawing at our NAMA booth. A winner was drawn (fair and randomly). I did not do the drawing. We had daughter Chelsea handle those duties. So, in case you haven’t figured it out yet, Willie Vogt, Farm Progress Companies, wins a brand new, personalized iPod touch. You know he wants and needs one. …

For Earth Day I hope to eat some green vegetables. I also turned out the light in my hotel room before I left. Yesterday afternoon, in preparation, I made sure I re-used my plastic beer cup at the Alltech Kentucky Night celebration. So, do your part. It’s a good idea to conserve, etc. I’m just wary of those groups that …

Once again this year, Carol Anderson is helping keep NAMA members who can’t attend the conference up to date on what’s happening with a daily email called, “Postcards from Kansas City.” Here’s the copy from yesterday’s: Greetings from Kansas City! Thursday, April 17, 2008 The 2008 Agri-Marketing Conference in underway at Kansas City’s Hyatt Regency Hotel. Nearly 1,100 agrimarketers are …

While you’re looking through AgWired coverage of the NAMA Convention try to guess whose boots these are. They were seen at Howl at the Moon last night. I know it was kind of dark inside but you should be able to figure this one out pretty quickly. The first person to correctly guess by posting a comment here gets an …

We’ve mentioned the Rock and Roll Buffalo on AgWired.com before… but, Chuck ran into Melissa Daugherty with MachineryLink here at the 2008 NAMA “Leading the Charge” Agri-marketing Conference and she told us more about the tricked out combine featured in the company’s

One of our NAMA Connection Point exhibitors will not be able to make the convention this year. That’s Southeast AgNet, a ZimmComm client. Gary and Robin are spending time with Robin’s Mom who is gravely ill. They sure wish they could be here but they know what’s most important. So, thanks to their rep firm, Farmakis, you’ll still find information …

Just another example of how food affects life here and abroad: from saving television shows to feeding the world’s poor… “Men in Trees” fans from around the world have been fighting to save their favorite show with contributions of more than 7,000 food trees planted in impoverished countries. They call the campaign “Plant It Forward.” The trees were collected by …

Early feedback on AgWired Mobile is rolling in. Here’s a few samples. You guys are amazing! Great idea! I just signed up. This is pretty dang cool! Looks great, Chuck. I’m sure this will be a big hit. I just signed up for the text service. Great idea! Some questions have been posed, so let me answer a few of …

Now you can keep up to date immediately with the stories posted on AgWired with our text messaging version. Messages will contain the title of the story and a link directly to it if you’d like to click through and read it right on your phone. It will keep you agricultural marketing professionals on top of your game. Sign up …