What’s the Difference Between TNR’s and NAFB’s NFBS?This is one of the questions we are asked most often by ag related agencies and companies, right after “can we track who uses our releases?” I’ve been meaning to write about it for a while as a way to help answer the question. TNR’s are our Talking News Releases, which are basically …

Probably many of you already subscribe to AgriMarketing Magazine. In case you don’t they have a good website and online versions of the magazine. In a bit of shameless self-promotion you might want to read this article in the March Edition. I kind of like the author. There are other good articles including one written by my good buddy Steve …

I get sent great information from some good friends like Steve who’s been a great resource and guide as ZimmComm plows through the blogosphere. Here’s an example that contains a link to a great article you’ll find worth reading: Chuck: When we first started talking about blogs and their potential for businesses and corporations, I cautioned that they can be …

I was looking around and found some ag-related blogs I thought you might be interested in taking a look at: Extension DailyCowboy CommentaryGreen Digit Didn’t see much else on this search. Know of any? Please pass them along.

After doing a little updating on our radio station news director database I thought you might be interested in a little bit of analysis. We get asked these questions all the time. We have individual email addresses for 2,803 different radio reporters across the United States. However, they work for and are heard on over 6,000 radio stations! A few …

Welcome to the new look for the ZimmComm blog. We’re currently transitioning to a new webserver so not all of our links are set up and working yet but that should be remedied within a couple days. In the meantime all our posts and archives are active. Let us know your thoughts.

I know we’ve told you that we offer blogging services but what does that mean and how much does it cost? Let’s first of all say that the cost is determined by what you want us to do so we’ll provide you with a quote after you describe what you want us to do. To address this new service we’ve …

This is from Webopedia: (n.) Short for Web log, a blog is a Web page that serves as a publicly accessible personal journal for an individual. Typically updated daily, blogs often reflect the personality of the author. (v.) To author a Web log. Other forms: Blogger (a person who blogs). I’ve found that so many agricultural communications folks don’t know …

I’ve only been spreading the word about blogs for a couple weeks. Just in the past 24 hours I’ve been contacted by 2 ag communications people about their new blogs. They’re getting their feet wet and seeing what blogging is all about. They’re brave new souls who will continue to succeed in their careers because they’re willing to try something …

U. S. Secretary of Agriculture, Mike Johanns, talking to the press in San Antonio.