The key to a winning baseball team is a good coach and if Novus International was a baseball team, executive vice president of marketing and sales Giovanni Gasperoni would be that coach. “Novus was born in 1991, so we celebrate our 18th anniversary this year,” Gio told me in an interview today. “When I came to the states in 1995, …
This Ain’t Just Chicken Feed
I have been to quite a few trade shows in my time and the International Poultry Expo could very well be the biggest I have ever seen, with nearly 900 booths. In fact, it ranks 58th out of ALL the trade shows in the United States – not just ag shows, all shows. That’s pretty impressive. The man who makes …
Novus DHA Gold is Rookie of the Year
Keeping with the whole baseball theme we have going here, I’m calling Novus International’s DHA Gold “Rookie of the Year” because they have only recently begun to market this product which was developed by Martek Biosciences. DHA is docosahexaenoic acid – which is way too hard for normal, non-scientific types to say, so DHA works for me! It’s an omega-3 …
MINTREX is Poultry MVP
The 2009 International Poultry Expo is officially underway here in Atlanta at the World Congress Center where about 900 companies representing all aspects of the poultry industry have their products and services on display at the huge trade show. According to IPE, the show is the world’s largest display of technology, equipment, supplies, and services used in the production and …
All Star Theme for Novus
“All Star” is the theme for Novus International at the International Poultry Expo in Atlanta this week. There’s a couple of good reasons for that. First and most important is the Novus all-star lineup of poultry products including Advent, DHA Gold, Mintrex and Alimet. The other reason is that the 2009 Baseball All Star game will be held in St. …
Nutritional Antioxidants for Lunch from Novus
Lunch was on Novus International today at the International Poultry/Feed Expos in Atlanta for the Southern Poultry Scientific Society (SPSS) meeting here. The SPSS meeting is part of the International Poultry Scientific Forum being held in conjunction with all the other poultry and feed events. It’s really kind of amazing how many events are going on here around the expos …
Welcome to the IPE/IFE
Welcome to AgWired’s coverage of the International Poultry Expo/International Feed Expo, sponsored by Novus International. It’s just an international event here in Hot-Lanta! A number of pre-expo events are taking place here today – like summits, seminars and technical sessions – but the real show gets underway tomorrow here at the Georgia World Congress center. The expo is a joint …
Heading to the Poultry Expo
I am heading out early for the International Poultry Expo in Atlanta this week – trying to get a jump on the snow storm heading our way today. While the expo proper actually starts on Wednesday, the International Poultry Scientific Forum, Pet Food Regulatory & technical Conference, and Animal Agriculture Environmental Sustainability Summit will be held tomorrow so that’s when …
Novus Preparing for All Star Poultry Expo
You may have noticed the baseball-themed banner ad here on AgWired for Novus International and the International Poultry Expo, coming up next week in Atlanta. We are very pleased to have Novus sponsor our coverage of the IPE this year and Chuck recently got to chat with Novus director of product management Wendell Knehans about their plans for the event. …
Inaugural Food Could Have Been A Turkey
Actually recipes made with turkey like this Turkey Tostada Ensalada are fit for the inauguration even if they won’t be served there. But that didn’t stop two chefs who offered some dishes they would have served. Looks great to me. I would happily let them serve it any time. Chefs Rocco Whalen and Mary Sue Milliken might not have been …