Winning Hearts and Minds, One at a Time

John Davis

One of the issues folks in the pork industry know they have is that too many in the public don’t understand what they do. And if they don’t understand, they’re liable not to support hog farmers’ efforts. While an event like World Pork Expo here in Des Moines is important to educate producers and industry folks, there’s also great value …

Audio, Boehringer Ingelheim, Novus International, Pork, Swine, World Pork Expo

World Pork Expo Attendees Entertained by Local Marching Band

Joanna Schroeder

In an earlier post, John wrote about the National Pork Board’s (NPB) celebration of its Pork Quality Assurance Plus program and the milestone of having nearly 60 percent of all hogs in the U.S. and nearly 50,000 producers certified. This announcement was made during a morning press conference, as part of the World Pork Expo in Des Moines, IA. This …

Novus International, Pork, Swine, Video, World Pork Expo

Pork Quality Assurance Plus: Good for Consumers & Producers

John Davis

One of the highlights from this year’s World Pork Expo at the Iowa State Fairgrounds in Des Moines is the celebration of the Pork Quality Assurance Plus program and the milestone of having about 60 percent of all hogs in the U.S. and nearly 50,000 producers certified under the program’s guidelines. Chris Novak, Chief Executive Officer of the National Pork …

Audio, Novus International, Pork, Swine, World Pork Expo

Novus International Welcomes Pork Producers to World Pork Expo

Joanna Schroeder

I’ve been hanging out in the Novus International tent this morning during World Pork Expo and the place is busy with activity. Two areas that have been highly discussed around the tables are American legislation to ban the use of certain antibiotics in livestock and poultry. This has already been done in Europe and with the global marketplace for food, …

Novus International, Pork, Swine, World Pork Expo

Carney: More Upbeat at This Year’s World Pork Expo

John Davis

It’s a much more upbeat attitude at this year’s World Pork Expo in at the Iowa State Fairgrounds in Des Moines. National Pork Producers Council President Sam Carney, a pork producer from Adair, Iowa, welcomed members of the media this morning and says they are expecting much bigger crowds than they’ve seen in the last couple of years because of …

Audio, Novus International, Pork, Swine, World Pork Expo

Info, Food and Fun at World Pork Expo!

John Davis

It’s World Pork Expo eve (that’s a holiday, right?), and we’re here in Des Moines, Iowa to keep you up-to-date on all the news from event. This evening as producers, industry leaders and media converge on Central Iowa in anticipation of the next three days of information, I caught up with Cindy Cunningham, Assistant Vice President of Communications with the …

Audio, Novus International, Pork, World Pork Expo

World Pork Expo Kicks Off in Des Moines

Joanna Schroeder

World Pork Expo officially kicked off in Des Moines this evening with a media reception. More than 100 registered media will be on hand to cover the Expo which is expected to be attended by thousands of people from all over the world. During the reception Tim Bierman, who lives in Larrabee, Iowa and is the President of National Pork …

Novus International, Pork, Video, World Pork Expo

MO Commodity Groups Step Up To Plate

Chuck Zimmerman

Actually St. Louis Cardinals left-fielder, Matt Holliday, is “Stepping Up To The Plate.” A coalition of Missouri agriculture organizations has launched a summer education campaign with the St. Louis Cardinals. Themed “Stepping Up to the Plate,” the goal of this initiative is to increase consumer understanding of how today’s farmers are using the latest technology to provide safe, affordable, nutritious …

Ag Groups, Audio, Beef, Corn, Dairy, Pork, Poultry, Soybean

Sparkle Pig

Chuck Zimmerman

Just in case I didn’t mention it. I want to be like Russell Graves when I grow up. Here’s a short video he just released about a little girl and her show pig. I think you should let others see it. It’s the kind of thing we need more of out there in the web. It kind of made my …

Pork, Video