According to a post on MediaBuyerPlanner, Arbitron will be reporting satellite radio listening (Sirius and XM) beginning this fall. Next spring they’ll also begin to add a radio station’s internet feed audience to the station’s audience totals. This report comes from Mediaweek.
New Website Design For AgWeb.com
The folks at Farm Journal Media announced a whole new site design for AgWeb.com this week. I don’t have a “before” shot to compare it to but you can visit and see for yourself. Here’s what they say about why they changed it:
New Media Showing Biggest Growth In New Report
Thanks to an alert from Mediapace, who learned about it on Media Daily News, I learned of a new communications industry book you might want to look into. It’s the “Communications Industry Forecast – 2005-2009” by Veronis, Suhler, Stevenson, an investment banking firm that invests heavily in media companies.
Only one more FFA convention in Louisville, KY. Get a preview of what it will be like on Live Webcast of Indiana Crop Outlook
If you want to know the latest about the Indiana crop then you’ll want to be online August 12.
DTN Going Mobile
While people in some of the traditional media are still trying to hold on to the good old days DTN is working hard to transition to the future. I haven’t seen them publish a farmer media usage study and yet they’re moving forward. I used to work there so I know it’s not any easier for them to change than anyone else. They were the cutting edge of information delivery with the satellite-delivered weather, market and news data. But people need to be mobile. That was always one problem with the “old system.” You had to be there in front of the monitor to get it. Now you don’t!
Celebs Protesting Ag Subsidies
New on Adjab today is a short note about an upcoming advertising campaign by Oxfam America to try to impact agricultural subsidies. According to the article celebrities like Minnie Driver and others will be doused with chocolate, coffee and other ingredients. It’s supposed to be a magazine campaign. I couldn’t see any mention of it on the Oxfam America website so I’m not sure where the information comes from. Adam says in his post, “The campaign is spurred in part by advocacy group Oxfam America which urges places like the United States to stop presenting cheap product to world markets which makes it difficult for smaller countries to compete.” So there you have it. I’m sure many people would like to see Minnie Driver wearing chocolate.
The story comes from the International Herald Tribune.
Welcome New NAFB Executive Director
Let’s welcome the new National Association of Farm Broadcasters executive director, Bill O’Neill! It’s his first day and here’s his letter to the membership.
Complete ABM Agri Council Study To Be Released At AMS
This is going to be my last post until I’m in Milwaukee. That’s because I’m driving and will be most of tomorrow. So I thought I’d get in one last post about the Ag Media Summit. One of the 3 main organizing groups, the American Business Media Agri Council, will be presenting the complete results of their media usage study next Tuesday. We pointed you to it recently and the webcast just touched on the highlights. I’ll try to get more details to provide you next week.
U.S. Farm Report Gets New Host
It looks like Orion Samuelson and Max Armstrong are making a big career change! Wonder what they’re going to do?