Osborn & Barr Redefines Role of Media Department

Chuck Zimmerman

Osborn-Barr CommunicationsI think this is the most exciting time in agricultural communications that I’ve ever seen! I’ve been involved in presentations and discussions today in the Des Moines area that I wish I could have recorded. The questions being asked and the options to reach farmers being discussed are revolutionary. Speaking of revolutionary how about this announcement from Osborn & Barr Communications?

Agencies, Media

Who’s Listening To Podcasts

Chuck Zimmerman

Here’s an interesting story on eMarketer on podcasting (via Sunblog). They have a nice graph showing how there were only 1 million radio listeners who downloaded a podcast in 2004, 5 million in 2005 and it’s projected to be 9.3 million in 2006. They project on up to 62.8 million in 2010.

Media, Podcasts

Learfield Adds Two

Chuck Zimmerman

It’s been a long day on the road but I’m back and the announcements and news items have been coming in all day. As easy as blogging is you can’t blog and drive (yet). So I’ll get started and try to work through these as soon as I can. Let’s start with announcements from Learfield.

Media

Turn Off Conventional Radio Forever

Chuck Zimmerman

Motorola's iRadioThat’s the theme on Motorola’s new iRadio website. I signed up to be alerted when this new service is available later this year. They claim it will have “Hundreds of commercial-free radio stations and your personal digital music collection on the one device you’re never without–your iRadio-enabled mobile phone.”

Media

Lang Joins Learfield

Chuck Zimmerman

Learfield Creative ServicesIt looks like the folks at Learfield Communications have found a leader for their new Creative Services division. Kim Lang, who was most recently working at DTN, will be joining the firm soon. I’ve got a call in to Kim to get some more details about the position and the services that will be offered by the new division.

Media

Learfield Communications Gets Creative

Chuck Zimmerman

Learfield Communications is getting Creative I see. I still have a few Google news alerts and this morning one of them pointed me to TellTail Signs which wrote about AgWired. This is “Learfield Creative: Crafting Content for the Long Tail.” I’m glad to see a traditional media company branching out into the brave new media world.

Media