I promised Joe Jaffe that I’d review his book, “Life After The 30-Second Spot,” so I’m getting started. I am not going to sit down and read it cover to cover. I think I’ll take it a little at a time and comment here when I see something you might be interested in.
DTN Hires Sally Behringer
DTN has hired Sally Behringer, yes, the Sally Behringer, as part of their agribusiness team working on advertising sales. This effectively brings their advertising sales in-house again under the capable management of Kim Lang.
Brownfield Awards
The folks at the Brownfield Network have several announcements.
Farm Journal Media Promotes Steve Custer
Now for another organizational change. This time it’s Farm Journal Media who’s promoted Steve Custer. Congratulations!
Sirius Names New VP of Marketing
You may be wondering. What’s Sirius got to do with ag communications? Well we might be surprised how many of these Sirius and XM satellite radio receivers are out there in trucks, tractors and combines. I’d sure like to know. I’ve written to them before trying to get them interested in some good ag news programming without much success. Hoever, today Sirius announced a new marketing director. What do you think the chances are that he’d have some influence with the programming department? Would he see ag as a good target for his product? On the surface you’d think rural customers would be a target but I’m wondering if the numbers are there to make them care.
Siemen Says
All right. He’s earned a post. He’s Harry Siemens and he’s been sending me his newsletter, FarmWatch, and he’s got a lof of good news in it.
SEJ Meeting Still Scheduled For Austin
Here’s some folks watching what happens with Hurricane Rita. The Society of Environmental Journalists says they’re still planning on their annual meeting in Austin, TX starting September 28.
Agriculture Steps Up To Help Out Hurricane Needy
I’ve been collecting news releases from various agricultural companies and organizations that are working to provide help to people impacted by Hurricane Katrina. There’s a lot and I think it shows how helpful Americans are, especially those involved in the food chain! There’s no way to post all of the various efforts but I’ll try to summarize what I have so far. I know there’s much more going on out there. Feel free to add to this post using the comment feature if you know of more.
NE Fair Farm Forums
The folks at the Brownfield Network have been working overtime to bring great radio to the web. I guess that makes it webradio? Anyway, you can see/hear some of their latest new stuff from the Nebraska State Fair. Use this link: Brownfield Farm Forums: Nebraska State Fair Their coverage was sponsored by the Nebraska Corn Growers Association and Nebraska Corn Board.
Just