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Iowa Market to Market Host Dies

Cindy Zimmerman

We were so saddened to hear the news this morning that Mark Pearson, the long-time host of Iowa Public Television’s popular “Market to Market” show, passed away suddenly yesterday at his farm in Madison County. Mark, who was 54 years old, was also co-host of WHO-AM radio’s “The Big Show.” I just had the opportunity to interview Mark in February …

Audio, Media

Molding the Future of Agriculture

Jamie Johansen

Wrapping up our tour at Locust Trace AgriScience Farm, I had the opportunity to chat with one of five agriculture education instructors at Locust Trace, Mr. Todd Harp. He had the students eating out of the palm of his hand as he discussed artificial insemination and quizzed them on reproduction in dairy cattle. This hands-on approach to learning is just …

Agribusiness, Alltech, Education, FFA, Media

Agriculture.com® wins two MobileWebAwards

Melissa Sandfort

Less than one year after the re-launch of m.Agriculture.com, the site has been awarded two MobileWebAwards from the Web Marketing Association for Best Magazine Mobile Website and Best Magazine Mobile Application. The two awards come shortly after the announcement of the industry-first Mobile Commerce Messaging suite of offerings. The new services include a unique [A] Deals feature that provides farmers …

Apps, Media

Alltech Symposium Press Conference

Jamie Johansen

A press conference was held following the morning session of the 2012 Alltech International Symposium. Panelists included Dr. Pearse Lyons, President/CEO of Alltech, Governor John Y. Brown Jr., Dr. Mark Lyons, Vice President of Corporate Affairs for Alltech, Dr. Karl Dawson, Alltech’s Chief Scientific Officer & Tim Gannon, Co-Founder Outback Steakhouse. Catch a recap of the question and answer session …

Agribusiness, Alltech, Audio, Food, Media, Research, Technology

DTN/The Progressive Farmer Market Strategies App

Chuck Zimmerman

Telvent GIT, S.A., parent company of DTN/The Progressive Farmer, just launched a new Market Strategies app. It is now available via the Apple iTunes Store and Android Market. The Market Strategies app ensures producers will have the most accurate, real-time data on commodity markets with instant alerts to changes in the market. Unlike other consumer-based applications, the app shares DTN/The …

Apps, Media

Internet Grows As Farmer Information Source

Chuck Zimmerman

The National Association of Farm Broadcasting has just released the results their Media Usage Update Survey. The internet continues to make inroads as a farmer’s source for news and information and mobile devices are gaining steam too. But as you’ll find in the results you’ve still got your farmers out there who don’t even use a computer much less the …

Media, NAFB, Research

Mourning the Passing of Stewart Doan

Chuck Zimmerman

It is with great sadness that I learned of the passing of good friend and industry colleague Stewart Doan, Agri-Pulse. I’ve known Stewart long enough not to even remember when I first met him. He’s always been there and it was through the National Association of Farm Broadcasting that we got to know each other. Here’s a photo I took …

Media

Got Raw Milk?

Chuck Zimmerman

Our latest ZimmPoll asked the question, “Should raw milk be allowed for sale?” The question was prompted by one of the panelists at the 2012 Animal Agriculture Alliance Stakeholders Summit. She is a reporter with a food safety publication who says that this issue is the one that gets the most comments and response of any other. This question generated …

Dairy, Media, ZimmPoll

AgRacer Leading The Race

Chuck Zimmerman

Just over 100,000 downloads! That’s a big number and that’s how many iTunes downloads there are in under three months for AgRacer by Fastline, the first ag game app for mobile devices. I got the update this morning from Tim Hess, Fastline President. That number will continue to grow now that the app is fully available for Android devices as …

Apps, Audio, Media, ZimmCast

Ag Voice in Today’s Media

Chuck Zimmerman

What is agriculture’s voice like in today’s media? That’s the question posed to the panel that Janie Gabbett, Executive Editor, MeatingPlace, served on here at the 2012 Animal Agriculture Alliance Stakeholders Summit. Janie used some great examples of how big issues like LFTB and BSE have been handled by the mainstream media and talked about how industry stakeholders can and …

Ag Groups, Animal Agriculture, Audio, Media