The National Association of Farm Broadcasting has new research available. Farm radio connects with farmers and ranchers throughout the United States. Recent research conducted by Millennium Research, Inc. during the month of March proves farm radio listenership is strong in rural America. This is the first data release of a year-long, nationwide research project surveying farmers and ranchers on their …
Changing Media ZimmCast from Alltech REBELation
It has been interesting to see some of the tweets and Facebook posts following my panel discussion on The Changing Face of Media during the Alltech REBELation. I was hoping a lively discussion with good audience questions would stir up some debate and feedback. In this week’s program I’m sharing interviews with Frank Mulrennan, Celtic Media Group, who moderated our …
The Changing Face of Media
One of the primary seminar tracks here at the Alltech REBELation is titled, “Marketing for Business Growth.” In this track I was a panelist yesterday to talk about The Changing Face of Media. With me were moderator, Frank Mulrennan, Celtic Media Group; Peter Baniak, Lexington Herald-Leader; Matt Jones, Kentucky Sports Radio; Brian Hughes RFD-TV/Rural Media Group and Trent Loos, Loos …
Jeanne Bernick joins K•Coe Isom
Our congratulations to former Top Producer Editor Jeanne Bernick who has joined K•Coe Isom as Ag Consultant. In this newly created position, Bernick matches the needs of large commercial producers with K•Coe Isom’s resources in farm financial management, wealth management, sustainability, and food and ag policy. She also spearheads K•Coe Isom events that bring business tools and resources to commercial …
USFRA Sponsors Brownfield Cab Convos
The U.S. Farmers and Ranchers Alliance (USFRA) is sponsoring a second season of Cab Conversations with Brownfield Ag News. Each week, three U.S. farmers meet on Google+ Hangout from the cab of their tractors to share insights, challenges and tips relating to the planting season with host Meghan Grebner, Anchor/Reporter for Brownfield Ag News. “Brownfield’s Cab Conversations utilizes an innovative …
AAEA Announces 2015 Legacy Awards
During the Agricultural Media Summit this July the American Agricultural Editors Association will present legacy awards to two outstanding individuals. The AAEA Legacy Committee has selected Rolland “Pig” Paul as its 2015 Distinguished Service Award recipient and Len Richardson, 1983-84 AAEA president, its Lifetime Achievement Award recipient. “These two gentlemen reflect the best of American agriculture,” committee chairman Larry Dreiling …
Nuts & Bolts of Ag Communication
The American Agricultural Editors Association and the Livestock Publications Council are holding their Midwest Regional Workshop today. The title is, “The Nuts and Bolts of Communication.” DTN/The Progressive Farmer is supplying a livestream of the workshop today. On the screen when I tuned in is Jim Patrico, Senior Editor for DTN/The Progressive Farmer. The topics today include how to Rock …
New Award for Agricultural Reporting
The International Federation of Agricultural Journalists in conjunction with the UN Food and Agriculture Organization is introducing a new annual award for excellence in global food security reporting. This is part of the cooperation agreement between the two organizations. The IFAJ-FAO Award for Excellence in Global Food Security Reporting will be exclusively for IFAJ members. One entry from each national …
First Doan Award Presented
The very first Doan award honoring Excellence in Reporting Agriculture was presented at Washington Watch this week to Michelle Rook, managing farm director at WNAX in Yankton, SD. The Doan is named after Stewart Doan, a farm broadcaster and senior editor at Agri-Pulse, who passed away suddenly in May 2012. He was known for his passion for politics and determination …
Hoard’s Dairyman’s Acquisition of Hay & Forage Grower
A company with a long history of innovating in the dairy world is taking over a publication that covers a wide variety of feed for cattle, especially in the dairy realm. Hoard’s Dairyman magazine recently bought Hay & Forage Grower, including the publication’s database. I met with Gary Vorpahl, Vice President at Hoard’s, during the Agri-Marketing Conference to talk about …