RFA Ethanol Podcast

Roll Your Own Search Engine

Chuck Zimmerman

RollyoHave you ever rolled your own? Search engine that is. Now you can. I’ve been a beta tester of Rollyo which lets you create your own search engine called a “searchroll.” You can check out my first one titled agrimarketing.

Internet

Dinging Your Way To Your Customers

Chuck Zimmerman

NAMA Agribusiness ForumAt the NAMA Agribusiness Forum it was interesting to see a presentation on customer focused marketing from a very non-ag company. Southwest Airlines started Ding earlier this year as a way to interact very closely with their customers. Jill Howard-Allen had quite a few questions after her presentation. I think that people found her presentation to be very different than what they expected.

Internet, NAMA

Use Your Phone To Do Live TV

Chuck Zimmerman

PocketCasterThis is too cool not to let you in on. We haven’t even started doing video here on AgWired (just wait) and already you can now do live video “broadcasts” from a mobile phone, direct to your blog. The company introducing it is Comvu and they call it PocketCaster. You can watch a demonstration here.

Internet

Syngenta Upgrades FarmAssist.com

Chuck Zimmerman

Farm AssistYou can’t be a weblog and not get into checking out websites. We will only report on them after doing so. That’s why I waited hours to post this announcement from Syngenta. These are the folks who created the very cool, Resistance Fighters site.

Agribusiness, Internet

New Monsanto Weed Resistance Website

Chuck Zimmerman

Weed Resistance ManagementI didn’t receive a release on this but was alerted to a new Monsanto website for farmers. It’s all about how to take care of pesky weed problems and called “Weed Resistance Management.”

Agribusiness, Internet

Resistance Fighters Unite & Email Your Friends

Chuck Zimmerman

Syngenta Resistance FighterEvery once in a while you see a cool website and you want to let others know about it. Actually that’s the goal of the new Syngenta Resistance Fighter website. It’s a viral thing. Meaning they want visitors to let others know. Kind of like I’m doing now, actually. Way to go Syngenta. I do have a question though. Does this come out of the tv budget, the radio budget, the public relations budget or better yet, has Syngenta created a viral budget or as I saw the other day, a digital media budget?

Agribusiness, Internet

Make Your Website Un-Ugly

Chuck Zimmerman

This week I’ve been involved in some interesting discussions on website design so I thought I’d pass along a couple links to some interesting information if you’re involved in a web project. Thanks to a link I found on Paul Conley’s blog you can read some very interesting research on a Poynter Institute study called Eyetrack III. This was research about news sites which was done with 46 people. Lots of good stuff in here. This is from Paul’s post called “The Ugly Truth About Ugly Sites.”

Internet

Web Award Competition Winners Announced

Chuck Zimmerman

I don’t know if you are aware of the Web Marketing Associaton or not. I wasn’t until yesterday. Here’s how they describe themselves “an independent organization founded with the purpose of evaluating and recognizing the standard of excellence on the World Wide Web. The Web Marketing Association also has established the Internet Advertising Competition (IAC Awards) and the Interactive Investor Relations Awards.”

Internet

Web Check AgForLife

Chuck Zimmerman

AgForLifeI don’t know about you but it can be hard to find good qualified young people who want to enter an agricultural field of any kind today. The folks that run AgCareers.com have introduced a new initiative to do something about it. They’re doing it with a little bit of help too (“a grant from Altria and matching funds from Pioneer Hi-Bred International. Texas A&M University provided the resources for the visual model of the virtual career guide.”).

Agribusiness, Internet