On our panel this afternoon here at the FEMA convention was Joe Baitinger, FarmMarketiD.
Joe was here to talk about database marketing. He talked about the importance of developing your customer database and using it. Too often companies tend to collect data and let it sit unused. I like the way he called it a perishable commodity. What good is having thousands of prospective client contacts if you don’t use them. Joe talks about how important it is to know who your customers are in a very segmented industry.

While I was presenting today Connor Flynn got a picture.
It kind of sounds like a law firm doesn’t it?
So if Jim Wessing is the outgoing president of FEMA, who’s incoming?
Jim Wessing, Kondex Corporation, is the president of the Farm Equipment Manufacturers Association. At least until the end of the day.
The final day general session is in progress.
Since we’re all about communications I had to take a picture of this message center.
One of the first things I ran into here at the FEMA convention was the communications center. It’s a big room with lots of tables so you can meet up and have a nice chat which a bunch of folks were doing.
What’s the first thing you do when you go to a convention? That’s right.