I knew this wasn’t going to sit well with everyone and I’m sure we’re going to hear a lot more about it. We reported recently on the introduction of a new voluntary beef labeling program. It was officially kicked off today. The first response we’ve seen has been from the American Meat Institute.

Here’s something new to me. Just got this information on a press conference on the new coalition. I really don’t have any more information than this so we’ll see what comes out of their press conference.

This is going to be a toasty trip. I’d take along some sunscreen! I’m betting they won’t find a steak as good as you’ll find here in the midwest.